Hanapin Marketing

Belkins
Hanapin Marketing is a premiere digital marketing agency focused exclusively on PPC (pay-per-click) marketing. Founded in 2004, the company manages and optimizes paid search programs in areas including search marketing, conversion rate optimization, lead generation, social advertising, remarketing, programmatic and display marketing. Hanapin's core objective is to maximize our clients' return on investment.

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SOCIAL MEDIA MARKETING

UNREAL WEB MARKETING HAS INTRODUCED NEW CUSTOM SEO PACKAGES

UnReal | May 25, 2021

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UnReal Web Marketing, a digital marketing solutions provider, recently announced the expansion of its SEO services and the addition of three new custom SEO programs. Each SEO package is a six-month plan that includes a dedicated project manager, a comprehensive SEO audit, and a large monthly block of hours dedicated solely to SEO activities. Each SEO package is designed to increase organic traffic by implementing proven SEO techniques that have generated up to 10x returns for busi...

Read More

CONTEXT MARKETING: 5 FOUNDATIONAL ELEMENTS TO CONSIDER WHEN MAPPING A CONTENT CAMPAIGN

BKA Content | May 13, 2020

news image

Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share.As such, and in light of what Mark Schaefer in 2014 properly called Content Shock, you better make sure it’s relatively unique and entertaining as well.Your content must stand out from all the other content people are bombarded with.Optimized content marketing campaigns weave stories ...

Read More

GOOGLE CHROME EXPANDS AD BLOCKING EFFORTS TO ADS WITHIN VIDEOS

Google | February 05, 2020

news image

Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos. Google blocks ads in Chrome according to what the Coalition for Better Ads considers to be particularly disruptive. Today, the Coalition’s Better Ads Standards have been updated to include a new set of standards for ads shown within videos. Based on research from 45,000 consumers worldwide, the following three ad experiences were determined to b...

Read More

GOOGLE: STRUCTURED DATA HAS NO IMPACT ON RANKING IN WEB SEARCH

Google | January 17, 2020

news image

Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search....

Read More

SOCIAL MEDIA MARKETING

UnReal | May 25, 2021

news image

UNREAL WEB MARKETING HAS INTRODUCED NEW CUSTOM SEO PACKAGES

UnReal Web Marketing, a digital marketing solutions provider, recently announced the expansion of its SEO services and the addition of three new custom SEO programs. Each SEO package is a six-month plan that includes a dedicated project manager, a comprehensive SEO audit, and a large monthly block of hours dedicated solely to SEO activities. Each SEO package is designed to increase organic traffic by implementing proven SEO techniques that have generated up to 10x returns for busi...

Read More

BKA Content | May 13, 2020

news image

CONTEXT MARKETING: 5 FOUNDATIONAL ELEMENTS TO CONSIDER WHEN MAPPING A CONTENT CAMPAIGN

Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share.As such, and in light of what Mark Schaefer in 2014 properly called Content Shock, you better make sure it’s relatively unique and entertaining as well.Your content must stand out from all the other content people are bombarded with.Optimized content marketing campaigns weave stories ...

Read More

Google | February 05, 2020

news image

GOOGLE CHROME EXPANDS AD BLOCKING EFFORTS TO ADS WITHIN VIDEOS

Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos. Google blocks ads in Chrome according to what the Coalition for Better Ads considers to be particularly disruptive. Today, the Coalition’s Better Ads Standards have been updated to include a new set of standards for ads shown within videos. Based on research from 45,000 consumers worldwide, the following three ad experiences were determined to b...

Read More

Google | January 17, 2020

news image

GOOGLE: STRUCTURED DATA HAS NO IMPACT ON RANKING IN WEB SEARCH

Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search....

Read More