Hanapin Marketing

Marketing Strategy

Business Wire | June 01, 2023

Cyber Power Systems (USA), Inc., a leader in power protection and power management products, announced today that CRN®, a brand of The Channel Company, has named Lauren Gottsacker, channel account manager at CyberPower, to the Women of the Channel list for 2023. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. The CRN 2023 Women o...

Cyxtera | July 29, 2020

Cyxtera, a global leader in data center colocation and interconnection services, announced today the launch of its revised Reseller Partner Program offering partners industry-leading incentives and flexibility with scalable access to multiple levels of benefits and support. The updated program with enhanced value for partners underscores Cyxtera’s commitment to leveraging its channel program as a core pillar of its go-to-market strategy....

DECK 7 | March 23, 2020

Since the implementation of Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us. Tweet This! And it makes perfect sense in the present time and space. But as data is considered a key factor in positive customer experience, the U.S. brands and agencies have found it to be increasingly complicated to earn customer trust while rem...

Channel Partnerships

prnewswire | February 03, 2021

INOC, an ISO 27001-affirmed 24×7 NOC and an honor winning worldwide supplier of NOC Lifecycle Solutions®, today reported its new VISION Partner Program to address the growing NOC administrations market. Channel program veteran Thomas Hempel has joined INOC as Director of Partner Development, drawing on more than 25 years of involvement building and driving channel programs with huge worldwide innovation organizations and imaginative new companies to lead channel deals endeavors. The VI...