H Code

eMarketer | August 04, 2020

Podcast listenership in the US has been soaring in recent years and advertising dollars are following. Podcast ad spending is a bright spot amid lackluster digital radio spending. According to eMarketer’s latest forecast, US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year....

MARTECH

XONA | August 01, 2022

XONA, the frictionless user access platform purpose-built for critical infrastructure, today announced that it named Roneeta Lal as head of channel sales while expanding features of its partner program and adding its first internationally-based partner, Pago Networks. As threats to critical infrastructure increase worldwide, Lal will help expand XONA’s global footprint by empowering partners to serve customers across industries that have a growing need for secure user access to their opera...

CMO STRATEGY

CMO Council | February 02, 2022

Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council. Because of the extensive digital transformation across the meetings and events industry spurred by the pandemic, the NextGen events channel will span formats (e.g., virtual/webinar, in-person, hybrid) and types (e.g., conferences, trade shows, road shows, customer groups) and has the potential to driv...

MARKETING STRATEGY

ShardSecure® | June 16, 2022

ShardSecure, inventor of the innovative Microshard™ technology that mitigates data security and privacy risks in the cloud, is delighted to announce a new strategic partnership in its Channel partner program with cybersecurity services company Braxton-Grant Technologies. Braxton-Grant provides compliance, managed security, training, and technical support services for clients in finance, government, healthcare, education, and more. An IT advisor with more than 20 years of exp...