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Facebook | March 02, 2020

An update to Facebook Messenger said to be “faster, smaller, and simpler” is rolling out to users over the coming weeks. Facebook detailed the under-the-hood improvements coming to Messenger, which will allow the app to load twice as fast at a quarter of its original size. Messenger’s core code has been reduced by 84% going from more than 1.7 million lines of code to 360,000. In addition, Messenger’s features have been rebuilt to fit this new, simplified infrastructure. F...

Instagram | January 26, 2020

Instagram is a large market place for both brands and influencers and using misleading stats isn't something new, but recently analysts have seen a rise in the fraud. Instascreener, an analytical company, came out with a report that says that influencers engagement frauds are again on the rise, despite Instagram's efforts to reduce scams on the platform. According to the report, as cited by Digiday, Instagram deleted all the likes and comments of users received from the third-party apps ...

Akio | May 13, 2020

Determined to meet the growing market demands for communication technologies, Alcatel Lucent Entreprise has chosen to rely on the omnichannel Customer Service expertise of software publisher Akio to build a new Hybrid CCaaS (Contact Center as a Service) offer. It will enable Alcatel-Lucent Enterprise customers to couple a Cloud-based application for managing digital channels (email, chat, social networks) to their PBX for seamless processing of all customer service requests....

Marketing Strategy

Optimad Media | October 13, 2021

Optimad Media, a leading, Los Angeles-based, performance marketing solutions provider serving customers across the Consumer Packaged Goods (CPG) and Film & Entertainment segments, announced today it has acquired majority stakes in digital advertising firm DSPolitical and UNTU, a healthcare media, data and technology company. These investments seek to enable the combined entity to further grow its footprint in the growing performance marketing industry as the company expands its data and tech...