Green Hat

We help our clients in three main ways. Firstly, optimising Customer Experience by developing customer lifecycle programs and cut-through brand strategy. Secondly, driving revenue and pipeline growth with a focus on Sales and Marketing alignment. And thirdly, improving operational effectiveness using automation and analytics.

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FACEBOOK BANS MORE TYPES OF ADS IN RESPONSE TO COVID-19

Facebook | March 20, 2020

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Facebook is banning more types ads for products people need to stay safe and prevent the spread of COVID-19. Previously, Facebook had already banned ads for medical face masks. “This is anther step to protect against inflated prices and predatory behavior we’re seeing,” says Facebook’s Rob Leathern. In addition, if Facebook detects abuse around these products in organic posts, that content will be removed too....

Read More

NEW HPE GLOBAL CHANNEL CHIEF GEORGE HOPE OUTLINES TOP PRIORITIES

HPE | October 05, 2020

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George Hope, HPE global channel chief, recently became worldwide head of partner sales position at the company. He replaces Paul Hunter, now managing director for North America. Hope has a good inside view of HPE’s channel partners as vice president, worldwide distribution at the company for the last three years. Hope also worked with Hunter. In fact, HPE appointed Hope interim channel leader when Hunter moved into his new role. While filling in for Hunter, Hope prepared and partici...

Read More

CONTENT MARKETING

ZOOMINFO TO MAXIMIZE BUSINESS DEVELOPMENT THROUGH MICROSOFT DYNAMICS 365 INTEGRATION

ZoomInfo | July 09, 2021

news image

ZoomInfo, a worldwide leader in go-to-market intelligence solutions, declared integration with Microsoft to assist organizations to accelerate their development by directly accessing the full ZoomInfo platform within Microsoft Dynamics 365. ZoomInfo's continually revived data will now be centralized within Dynamics 365, guaranteeing clients have consistent and secure admittance to discover, make, and update their system of record. With ZoomInfo integrated into Dynamics 365, joint cust...

Read More

CONSUMER EXPECTATIONS EXPLODE (AGAIN)

Visibility Public Relations | July 13, 2020

news image

Consumer expectations are up again. A lot. Why should that matter to marketers? Because “expectations” are a key determinant of customer loyalty, marketing success, and brand profitability. According to the most recent Brand Keys Consumer Expectations Survey, expectations for virtually every category have increased an average of 42% in the first six months of 2020. That’s on top of 2019’s average increase of 250%! The brand bottom line is expectations continue to grow. Co...

Read More
news image

FACEBOOK BANS MORE TYPES OF ADS IN RESPONSE TO COVID-19

Facebook | March 20, 2020

Facebook is banning more types ads for products people need to stay safe and prevent the spread of COVID-19. Previously, Facebook had already banned ads for medical face masks. “This is anther step to protect against inflated prices and predatory behavior we’re seeing,” says Facebook’s Rob Leathern. In addition, if Facebook detects abuse around these products in organic posts, that content will be removed too....

Read More
news image

NEW HPE GLOBAL CHANNEL CHIEF GEORGE HOPE OUTLINES TOP PRIORITIES

HPE | October 05, 2020

George Hope, HPE global channel chief, recently became worldwide head of partner sales position at the company. He replaces Paul Hunter, now managing director for North America. Hope has a good inside view of HPE’s channel partners as vice president, worldwide distribution at the company for the last three years. Hope also worked with Hunter. In fact, HPE appointed Hope interim channel leader when Hunter moved into his new role. While filling in for Hunter, Hope prepared and partici...

Read More
news image

CONTENT MARKETING

ZOOMINFO TO MAXIMIZE BUSINESS DEVELOPMENT THROUGH MICROSOFT DYNAMICS 365 INTEGRATION

ZoomInfo | July 09, 2021

ZoomInfo, a worldwide leader in go-to-market intelligence solutions, declared integration with Microsoft to assist organizations to accelerate their development by directly accessing the full ZoomInfo platform within Microsoft Dynamics 365. ZoomInfo's continually revived data will now be centralized within Dynamics 365, guaranteeing clients have consistent and secure admittance to discover, make, and update their system of record. With ZoomInfo integrated into Dynamics 365, joint cust...

Read More
news image

CONSUMER EXPECTATIONS EXPLODE (AGAIN)

Visibility Public Relations | July 13, 2020

Consumer expectations are up again. A lot. Why should that matter to marketers? Because “expectations” are a key determinant of customer loyalty, marketing success, and brand profitability. According to the most recent Brand Keys Consumer Expectations Survey, expectations for virtually every category have increased an average of 42% in the first six months of 2020. That’s on top of 2019’s average increase of 250%! The brand bottom line is expectations continue to grow. Co...

Read More