Grassroots Advertising Agency

VMware | September 02, 2020

Channel powerhouse VMware is acknowledging partner “challenges” stemming from channel conflict between its partners and cloud behemoth AWS on VMware Cloud on AWS deals. The public acknowledgement comes after VMware partners told CRN that AWS direct sales teams are swooping in on large channel-led VMware Cloud on AWS deals, resulting in the loss of millions of dollars in enterprise cloud migration deals for the channel. These deals that are ultimately won by AWS were discovered, led b...

Google | February 13, 2020

An update to Google Ads will make it easier to determine how campaign changes impact ad performance. Going forward, advertisers will be able to view campaign changes annotated in their performance charts. Previously, it wasn’t as easy to review change history alongside reporting data. Now, with the data being shown on one screen, advertisers can better understand the impact of specific changes on their campaign performance....

YouTube | March 04, 2020

YouTube is transitioning into a whole new way of doing things with its Studio which is going to be a big change from the Creator Studio Classic that YouTubers had been using for quite some time now. In lieu of these changes, the video streaming platform has conducted a redesign of two very important pages that a channel has to look into, namely the channel status page as well as the features page both of which play quite a significant role in the kind of experience that a creator can end up havi...

ZINFI | July 23, 2020

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), today announced it has launched more advanced partner onboarding and learning management capabilities in its PRM solution. The updated Partner Onboarding Management module of ZINFI’s partner relationship management (PRM) platform allows organizations to automate the entire partne...