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MARKETING STRATEGY

INDEPENDENT RESEARCH FIRM NAMES STENSUL A VENDOR IN NOW TECH EMAIL MARKETING REPORT

Stensul | December 23, 2021

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Stensul, the platform for collaborative email creation, is recognized in Forrester Research's "Now Tech: Email Marketing Vendors, Q4 2021" report in the workflow collaboration category, the first time the category appears. Stensul is honored to be acknowledged by Forrester. Our technology enables teams to address the major headache around email creation and collaboration. We are especially pleased to see a new category in their 'Now Tech'...

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CARDLYTICS APPOINTS OPENTABLE CHIEF MARKETING OFFICER JESSICA JENSEN TO BOARD OF DIRECTORS

Cardlytics | August 04, 2020

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Cardlytics, an advertising platform in banks’ digital channels, announced the appointment of OpenTable’s Chief Marketing Officer, Jessica Jensen, to its Board of Directors. Recently elevated to CMO from her position as SVP Marketing, Jensen leads global marketing for the online restaurant-reservation service company. Prior to the coronavirus pandemic, Jensen led growth in customer acquisition on the OpenTable platform. Her current focus is helping customers regain confidence in the f...

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OMNI CHANNEL MARKETING

WUNDERKIND REPORT REVEALS CMO OUTLOOK ON OMNICHANNEL MARKETING BUDGET, GREATER REVENUE POTENTIAL IN BRAND-CUSTOMER RELATIONSHIP

Wunderkind | September 19, 2022

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With the height of the global pandemic and the initial onset of the supply chain crisis in the rear view mirror, new research from Wunderkind, a leading performance marketing channel that scales one-to-one messages for top brands, publishers, and advertisers, shows nearly all Chief Marketing Officers (94%) look at the last two years as a critical turning point for marketers. As part of its first annual CMO State of the Union report, Wunderkind sought to understand how eCommerce or...

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CONTENT MARKETING

LTK STUDY IDENTIFIES INFLUENCER SALES ARE AMPLIFIED 2X BY INFLUENTIAL SHOPPERS

LTK | September 29, 2021

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New research by LTK, the largest creator-powered marketing platform, finds that influencers casted by brands for campaigns and collaborations actually drive double the sales that are being directly tracked because of a sizeable core group of their followers called, “Influential Shoppers.” Defining Influential Shoppers Influential Shoppers are social-savvy, hyper-loyal consumers who regularly make purchases based on social media influencer recomm...

Read More
news image

MARKETING STRATEGY

INDEPENDENT RESEARCH FIRM NAMES STENSUL A VENDOR IN NOW TECH EMAIL MARKETING REPORT

Stensul | December 23, 2021

Stensul, the platform for collaborative email creation, is recognized in Forrester Research's "Now Tech: Email Marketing Vendors, Q4 2021" report in the workflow collaboration category, the first time the category appears. Stensul is honored to be acknowledged by Forrester. Our technology enables teams to address the major headache around email creation and collaboration. We are especially pleased to see a new category in their 'Now Tech'...

Read More
news image

CARDLYTICS APPOINTS OPENTABLE CHIEF MARKETING OFFICER JESSICA JENSEN TO BOARD OF DIRECTORS

Cardlytics | August 04, 2020

Cardlytics, an advertising platform in banks’ digital channels, announced the appointment of OpenTable’s Chief Marketing Officer, Jessica Jensen, to its Board of Directors. Recently elevated to CMO from her position as SVP Marketing, Jensen leads global marketing for the online restaurant-reservation service company. Prior to the coronavirus pandemic, Jensen led growth in customer acquisition on the OpenTable platform. Her current focus is helping customers regain confidence in the f...

Read More
news image

OMNI CHANNEL MARKETING

WUNDERKIND REPORT REVEALS CMO OUTLOOK ON OMNICHANNEL MARKETING BUDGET, GREATER REVENUE POTENTIAL IN BRAND-CUSTOMER RELATIONSHIP

Wunderkind | September 19, 2022

With the height of the global pandemic and the initial onset of the supply chain crisis in the rear view mirror, new research from Wunderkind, a leading performance marketing channel that scales one-to-one messages for top brands, publishers, and advertisers, shows nearly all Chief Marketing Officers (94%) look at the last two years as a critical turning point for marketers. As part of its first annual CMO State of the Union report, Wunderkind sought to understand how eCommerce or...

Read More
news image

CONTENT MARKETING

LTK STUDY IDENTIFIES INFLUENCER SALES ARE AMPLIFIED 2X BY INFLUENTIAL SHOPPERS

LTK | September 29, 2021

New research by LTK, the largest creator-powered marketing platform, finds that influencers casted by brands for campaigns and collaborations actually drive double the sales that are being directly tracked because of a sizeable core group of their followers called, “Influential Shoppers.” Defining Influential Shoppers Influential Shoppers are social-savvy, hyper-loyal consumers who regularly make purchases based on social media influencer recomm...

Read More