Goldmine Advertising

NiceLabel | June 22, 2020

NiceLabel, a developer of label design software and label management systems, is introducing a new cloud-based business model that will enable its partners to deliver labelling solutions-as-a-service securely and remotely. The new NiceLabel channel offering is based around Label Cloud, the world’s first multi-tenant labelling software-as-a-service. The cloud-based labelling solution acts as a virtual collaboration tool for labelling, enabling NiceLabel’s reseller partner...

Google | February 13, 2020

An update to Google Ads will make it easier to determine how campaign changes impact ad performance. Going forward, advertisers will be able to view campaign changes annotated in their performance charts. Previously, it wasn’t as easy to review change history alongside reporting data. Now, with the data being shown on one screen, advertisers can better understand the impact of specific changes on their campaign performance....

MARKETING STRATEGY

CM Group | October 25, 2021

CM Group, a portfolio of martech companies focused on multichannel digital marketing, announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies referenced in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs, which orchestrate marketer communica...

Facebook | January 29, 2020

Facebook ads are getting more clicks from users than ever before, as shown by the Facebook tools for advertisers. The company is expected to reveal impressive results of the fourth-quarter today. Advertisers use a Facebook tool, Audience Insight to gather data to target different demographics. Though the company is going through the antitrust investigations, but the ad clicks had a hike in the second quarter, last year. The Q4 earnings report is expected to be better, noticing the increase in ad...