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Social Media Marketing

OMNICOM GROUP INC. | August 05, 2021

Credera, a global boutique consulting firm focused on strategy, transformation, data, and technology, today announced the launch of a new Amazon Center of Excellence to serve clients with innovative solutions at the intersection of digital transformation and digital customer experience. Credera is part of Omnicom Precision Marketing Group (OPMG), which aligns digital, data, and customer relationship management capabilities to deliver precisely targeted and meaningful customer expe...

Channel Partnerships

Bluecat | June 09, 2022

BlueCat Networks, the Adaptive DNS ™ Company, announced its new channel-first, go-to-market strategy and additional channel program investments to increase the adoption of DNS, DHCP, and IP address management solutions. Effective immediately, all new businesses will go through its channel partner program. Doug Popik, Senior Vice President of Worldwide Channel Sales, said, "This enhanced program rewards partners with guaranteed margins and pr...

Content Marketing

Marketing 360 | December 07, 2021

Gone are the days of content marketing strategies that encompass only website content. To win in content marketing, multi-channel content marketing is the answer. Creating content on your website, social media, and beyond can increase visibility, build trust with potential customers, and drive high quality leads. And that's just what one local surrogacy clinic did. In this case study, Marketing 360 shares how a local surrogacy clinic drove visibility and leads with multi-chann...

Climb Channel Solutions | August 25, 2020

Climb Channel Solutions, an international specialty technology distributor, will begin to distribute Trend Micro's powerhouse cyber security solutions to its US and Canadian partner base. The addition comes as a result of the recent acquisition of Interwork Technology by Wayside Technology Group, Inc. Over the last three decades, Trend Micro became a market leader in endpoint security, cloud security, and server security, and is highly recommended for Breach Detection and Intrusion Preventio...