GMSF BV

Facebook | February 26, 2020

There's something that seems a little not quite right with the latest numbers in the Facebook-commissioned "Inclusive Internet Index". Or maybe it's just surprising - either way, the numbers highlight some interesting data points around global connection to the web. Formulated in partnership with The Economist, the Inclusive Internet Index lists nations based on internet accessibility, and ranks them on a range of key factors....

Visibility | June 02, 2020

NEW YORK, NY June 2, 2020 – Consumer expectations – a key determinant of brand loyalty and profitability – have increased 37% YOY, according to a new study by Brand Keys (www.brandkeys.com), the New York-based brand loyalty and customer engagement consultancy. “How well brands meet expectations consumers hold for path-to-purchase loyalty drivers ultim...

TheCustomer | July 20, 2020

Last week we announced the partnership between Experiom, the data & technology advisory firm, and 3radical, the permissioned data platform, to create a unified, trust-based engagement solution for consumer-facing brands. This week, TheCustomer’s Rafer Weigel sat down with Tony Cox, the CEO of Experiom to better understand the reasons for the partnership and what value he expects it to bring to their broad list of clients. The following has been edited for brevity. Read More

Marketing Analytics

martechtoday | March 30, 2021

“You have to be agile today,” said Matthew Murray, COO & CMO of direct-to-consumer women’s wellness brand Love Wellness. Certainly this didn’t shock any attendees of MarTech’s virtual conference this March. As we’ve covered extensively at MarTech Today, agile marketing is a route many business are taking, and it works best when keeping the customer as the focus. For Murray, nimble data measurement and analytics strategies are also essential ...