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True Influence | July 28, 2020
True Influence®, the technology leader of intent-based sales and marketing solutions, today announced that it has successfully completed the Service Organization Control (SOC) 2 Type 2 audit for Service Organizations from the American Institute of Certified Public Accountants (AICPA). This certification affirms that True Influence’s information security policies, procedures, practices and operations meet the stringent standards for a service organization relevant to security, availabil...
MARKETING STRATEGY
Brand Wings | October 22, 2021
Brand Wings announced the successful ramp-up of its Through-Channel Marketing Automation platform with Imaging Supplies Warehouse (ISW), a strategic national account. ISW implemented the Brand Wings platform in order to improve its dealers’ and direct sales teams’ efficiency and productivity. Imaging Supplies Warehouse is a master distributor of printing solutions for the personalization garment and digital decoration market. Thousands of North American businesses that...
Brand Keys | June 15, 2020
The Fragrance Industry has recently acknowledged the need to learn to better measure the emotions, insights and expectations of today’s “bionic” consumers. Today, these industry targets are more visually and brand literate than ever before. Their values shift months – and sometimes years – ahead of focus group articulations and “trends” too invasive to ignore. These consumers have more gate keeping power than ever before, and more choices than gate keepi...
Google | March 20, 2020
Google is temporarily removing some features from Google My Business as a result of limitations caused by the COVID-19 situation. “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.”...
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