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Channel Partnerships
Impartner | May 06, 2022
Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, and The Sherpa Group, the award-winning Channel Growth specialists, have today announced a new strategic partnership. The new alliance will accelerate the opportunity for Channel Vendors by combining best-in-class technology with expert-led services. With 80% of the broader Channel ecosystem being non-transactional, Vendors are aggressively moving from tradition...
Omni Channel Marketing
Treasure Data | March 23, 2022
Treasure Data announced a strategic partnership with Sinch to offer more personalized and engaged conversations with customers across various channels. Treasure Data is an award-winning enterprise customer data platform (CDP), while Sinch is a global leader in mobile customer engagement and cloud communications. This partnership will address the needs of businesses to create effective mobile channel communications using real-time profiles. It will also facilitate 360-degree customer interactions...
Google | February 06, 2020
Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users. In an email sent out to Google Ads advertisers, the company says Shopping ads will be eligible to appear on Gmail starting on the week of March 4, 2020. This includes both Product Shopping ads and Showcase Shopping ads. When Shopping ads are rolled out to Gmail, data will be reported under the Google Display Network. Standard Shopping campaigns will be automatically enabled to run on Gmai...
The CMO Club | June 04, 2020
Claro Enterprise Solutions and The CMO Club Partner to Produce "Social Media Playbook" Report Examines How Marketers Can Use Social Media to Engage with Customers and Build Brands
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Marketing Strategy, Martech, Channel Partnerships
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