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Marketing Strategy

ACTIVECAMPAIGN CONTINUES RAPID GROWTH TRAJECTORY BY EXPANDING EXECUTIVE LEADERSHIP TEAM

ActiveCampaign | June 23, 2022

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ActiveCampaign, the leader in Customer Experience Automation (CXA), continues its momentum by welcoming two new members to its leadership team. These additions follow its acquisition of Postmark and DMARC Digests, further demonstrating the SaaS company’s influence on the market. Tech veteran Sameer Kazi has joined ActiveCampaign as President. Previously, he was CEO of customer engagement platform Cheetah Digital. In that time, Cheetah Digital grew into one of the largest ind...

Read More

Content Marketing

COLUMBUS AGENCY LAUNCHES PREMIUM DIGITAL MARKETING BRAND

Columbus | August 26, 2021

news image

Digital marketing and data analytics company, Futurety, launched their new brand Futurety Digital, an agency solely committed to digital marketing for premium brands and organizations in regulated industries. Futurety Digital focuses on Search Engine Optimization (SEO) and other digital marketing services including: Google Ads, Google Analytics, paid social media ads and email marketing. In addition, they only serve two types of clients: premium brands who rely on S...

Read More

CORONAVIRUS, GEORGE FLOYD PROTESTS AND THE POST OFFICEALL FUEL INCREASED CONSUMER EXPECTATIONS

Brand Keys | June 15, 2020

news image

The Fragrance Industry has recently acknowledged the need to learn to better measure the emotions, insights and expectations of today’s “bionic” consumers. Today, these industry targets are more visually and brand literate than ever before. Their values shift months – and sometimes years – ahead of focus group articulations and “trends” too invasive to ignore. These consumers have more gate keeping power than ever before, and more choices than gate keepi...

Read More

MIMECAST STRENGTHENS COMMITMENT TO THE CHANNEL WITH APPOINTMENT OF NEW GLOBAL LEADER

Mimecast | October 21, 2020

news image

Mimecast Limited a leading email security and cyber resilience company, announced Jonathan Corini has been appointed the new Senior Vice President of Global Channel Sales. In this role, Jonathan will be responsible for the strategy and execution of Mimecast’s global channel program. Mimecast is dedicated to ensuring its partner community is supported, engaged and armed for success and the appointment of Jonathan will help unify and strengthen its commitment to the channel. “As...

Read More
news image

Marketing Strategy

ACTIVECAMPAIGN CONTINUES RAPID GROWTH TRAJECTORY BY EXPANDING EXECUTIVE LEADERSHIP TEAM

ActiveCampaign | June 23, 2022

ActiveCampaign, the leader in Customer Experience Automation (CXA), continues its momentum by welcoming two new members to its leadership team. These additions follow its acquisition of Postmark and DMARC Digests, further demonstrating the SaaS company’s influence on the market. Tech veteran Sameer Kazi has joined ActiveCampaign as President. Previously, he was CEO of customer engagement platform Cheetah Digital. In that time, Cheetah Digital grew into one of the largest ind...

Read More
news image

Content Marketing

COLUMBUS AGENCY LAUNCHES PREMIUM DIGITAL MARKETING BRAND

Columbus | August 26, 2021

Digital marketing and data analytics company, Futurety, launched their new brand Futurety Digital, an agency solely committed to digital marketing for premium brands and organizations in regulated industries. Futurety Digital focuses on Search Engine Optimization (SEO) and other digital marketing services including: Google Ads, Google Analytics, paid social media ads and email marketing. In addition, they only serve two types of clients: premium brands who rely on S...

Read More
news image

CORONAVIRUS, GEORGE FLOYD PROTESTS AND THE POST OFFICEALL FUEL INCREASED CONSUMER EXPECTATIONS

Brand Keys | June 15, 2020

The Fragrance Industry has recently acknowledged the need to learn to better measure the emotions, insights and expectations of today’s “bionic” consumers. Today, these industry targets are more visually and brand literate than ever before. Their values shift months – and sometimes years – ahead of focus group articulations and “trends” too invasive to ignore. These consumers have more gate keeping power than ever before, and more choices than gate keepi...

Read More
news image

MIMECAST STRENGTHENS COMMITMENT TO THE CHANNEL WITH APPOINTMENT OF NEW GLOBAL LEADER

Mimecast | October 21, 2020

Mimecast Limited a leading email security and cyber resilience company, announced Jonathan Corini has been appointed the new Senior Vice President of Global Channel Sales. In this role, Jonathan will be responsible for the strategy and execution of Mimecast’s global channel program. Mimecast is dedicated to ensuring its partner community is supported, engaged and armed for success and the appointment of Jonathan will help unify and strengthen its commitment to the channel. “As...

Read More