Flying Cursor

Martech

DTEX Systems, GuidePoint Security | September 12, 2022

DTEX Systems, the Workforce Cyber Intelligence & Security Company, today announced a strategic partnership with GuidePoint Security, a leading cybersecurity solutions provider. With DTEX, GuidePoint’s customers will gain the real-time contextual behavioral intelligence needed to answer the Who, What, When, Where, Why and How related to any potential insider threat situation, compromised account event, or data loss scenario without invading an employee’s personal privacy. <...

Content Marketing

Snappy Kraken | August 24, 2021

Snappy Kraken, a MarTech leader geared toward financial services professionals, announced today it has launched Convos, creating an opportunity for advisers to exchange timely and compliant text messages with their clients to help engender stronger relationships. As an innovative financial services marketing leader, Snappy Kraken has data that shows text messages have a six times higher open rate – 98 percent – than emails and are typically opened within six minutes. T...

Marketing Strategy

Omnicom Media Group | October 07, 2021

Omnicom Media Group (OMG), a subsidiary of Omnicom Group (NYSE: OMC), today announced it has acquired Jump 450 Media, a performance marketing agency focused on customer acquisition for brands across the digital ecosystem. Jump 450 Media leverages algorithmic scaling strategies, rapid creative testing, and robust data analytics to optimize digital media spend and drive customer acquisition for high-growth and enterprise clients in industries such as consumer, health and wellness, g...

Marketing Strategy

154 Agency | October 08, 2021

154 Agency LLC (154), a strategic digital media consulting firm, has reached an agreement with Better Choice Company, Inc (NYSE: BTTR) (Better Choice), to provide digital marketing, brand development and awareness. 154 offers creative strategy, public relations, and content marketing to its clientele of brands ranging from education, consumer brands to life sciences. Personally, this is the client that pulled on our heart strings, as most of our team a...