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R3 | June 30, 2020
OMD Shanghai is enjoying a sweet victory after winning a competitive pitch for the media account of Swiss chocolatier Lindt & Sprüngli AG (Lindt) in China. As media agency of record, OMD will be tasked with media planning and buying responsibilities in China for all Lindt brands, including Lindor and Excellence. Campaign Asia-Pacific understands estimated account billings are valued at roughly RMB30 million (US$4.2 million), though this could not be confirmed with Lindt or OMD. The choc...
CONTENT CREATION
Captiv8 | October 01, 2021
SAN FRANCISCO, Sept. 30, 2021 /PRNewswire/ -- Today, leading influencer marketing company, Captiv8, is announcing its public pledge to help Cr8 Change through programs such as a grant for minority-owned SMBs as well as mindful product updates with the goal of taking concrete, small steps to help lead greater DEI momentum and progress within the influencer marketing industry. Influence Change Grant: applications are now open for Captiv8's inaugural Influence Ch...
YouTube | February 05, 2020
YouTube has sent a cease and desist letter to Clearview AI demanding that the controversial facial recognition startup stop scraping YouTube videos to gather faces for its database and delete any images it’s already collected. The demand, first reported by CBS News, says that YouTube forbids anyone from collecting data from its platform that can be used to identify people and that Clearview has admitted to violating this policy. “YouTube’s Terms of Service explicitly forbid col...
CONTENT MARKETING
Phonexa | June 23, 2021
Software Company Phonexa is rehashing how advertisers build strategies around calls, leads, clicks, email, SMS, and accounting by disclosing an exceptional, all-in-one suite of products that are each designed to merge and support business for brands across an assorted blend of verticals. The five-year-old organization has appeared three new services with Lynx (click following), Opt-Intel (suppression list management), and Cloud PBX (cloud phone system). The trilogy of solutions co...
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