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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Randori | March 31, 2022
Randori partners now have access to a new partner program as the company moves toward its goal of selling 100% through the channel by year’s end.
The attack surface management (ASM) provider is expanding its go-to-market (GTM) engine with the new program. Inaugural partners include AccessIT Group, DeFy Security, Eversec Group, Gotham Technology Group, Optiv, Set Solutions, Veristor and more.
Gavin Osters, previously with Vectra AI and SentinelOne, joined Rando...
Visibility | June 02, 2020
NEW YORK, NY June 2, 2020 – Consumer expectations – a key determinant of brand loyalty and profitability – have increased 37% YOY, according to a new study by Brand Keys (www.brandkeys.com), the New York-based brand loyalty and customer engagement consultancy.
“How well brands meet expectations consumers hold for path-to-purchase loyalty drivers ultim...
Merkle | August 04, 2020
Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched the first edition of its Consumer Experience Sentiment Report. Within this report, Merkle reveals how consumers feel about the personal experiences brands are delivering and how their feelings and expectations of brands are changing over time. Merkle surveyed more than 1,000 US respondents over the age of 18 in July 2020, amidst a global pandemic, widespread social unrest, and economic uncertainty. Given...
Visibility Public Relations | July 13, 2020
Consumer expectations are up again. A lot. Why should that matter to marketers? Because “expectations” are a key determinant of customer loyalty, marketing success, and brand profitability. According to the most recent Brand Keys Consumer Expectations Survey, expectations for virtually every category have increased an average of 42% in the first six months of 2020. That’s on top of 2019’s average increase of 250%! The brand bottom line is expectations continue to grow. Co...
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