Escalate

MARKETING ANALYTICS

SparkPost | January 20, 2022

SparkPost, the world's largest email sending and optimization platform delivering nearly 40% of the world's email, released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. The report closely examines how digital marketers and email marketers have adjusted two years into the pandemic, and what digital marketing strategies they've leaned on to accelerate growth and connection with key audiences. The report includes d...

MARKETING DATA

Grupo Elektra | February 01, 2022

Grupo Elektra's Supervisory Committee appointed Elena Alti Ortiz as the new Chrief Marketing Officer, aiming to continue strengthening the Company´s more valuable brands. Elena Alti will be responsible for reinforcing the value and positioning of Grupo Elektra's brands (Banco Azteca, Italika and Elektra), innovating and coordinating marketing strategies that efficiently communicate - through digital and traditional channels - the value proposition of these companies,...

MARKETING STRATEGY

Making Science | September 28, 2021

Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has acquired Agua3 Growth Engines, home of Ad-Machina’s adtech technological platform. With this acquisition, the consultancy expands its product portfolio with a scalable platform that optimises search engine campaigns by providing natural language processing solutions. Ad-Machina has previously improved the performance of larger clients campaigns by over 30%. Read More

April Six | June 17, 2020

IOHK, the R&D and product engineering company creating Cardano, the world’s most sustainable blockchain, has appointed April Six to lead its global communications and PR work after a competitive process. Established in 2014 by Ethereum co-founder Charles Hoskinson, IOHK builds cryptocurrencies and blockchains for governments, corporations and academic institutions. In addition, the company is committed to using peer-to-peer innovations to provide 21st century-standard services to the 3...