eMarketing Concepts

Social Media Marketing

Rockerbox | September 02, 2021

Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, has released Rockerbox Experiments, a new solution that—when combined with the technology’s best-in-class attribution—provides additional measurement capabilities and expanded datasets to help enable a more data-driven marketing organization. With Rockerbox’s expansive partner ecosystem, marketers can now measure and compare experiments with their top platforms all within Rockerbox ...

Google | January 14, 2020

Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background. Due to the importance Google places on site speed, parallel tracking is already mandatory for Search, Shopping, and Display campaigns. As of March 30th it will also be mandatory for all video campaigns....

Tripp Lite | August 20, 2020

Tripp Lite, a global manufacturer of power protection and connectivity solutions, is pleased to announce that CRN®, a brand of The Channel Company, has named it a winner in the 2020 CRN Annual Report Card (ARC) Awards. CRN has recognized Tripp Lite for Managed and Cloud Services in the Power Protection and Management category. Now in its 35th year, the CRN ARC Awards recognize and celebrate best-in-class vendors that are committed to driving channel growth and demonstrating outstanding chann...

Twitter | February 02, 2020

Last year in November, Twitter rolled out Topics feature first on iOS and later for Android and the web version. At that time, it also discussed the Topics’ feature that the company planned to introduce in 2020. In a recent blog post, the company announced that users will be able to follow certain topics like they follow accounts by using tap only. The feature is expected to be available in the next few months. Suggestions for Topics will be based on the searches and the kind of peo...