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CORONAVIRUS, GEORGE FLOYD PROTESTS AND THE POST OFFICEALL FUEL INCREASED CONSUMER EXPECTATIONS

Brand Keys | June 15, 2020

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The Fragrance Industry has recently acknowledged the need to learn to better measure the emotions, insights and expectations of today’s “bionic” consumers. Today, these industry targets are more visually and brand literate than ever before. Their values shift months – and sometimes years – ahead of focus group articulations and “trends” too invasive to ignore. These consumers have more gate keeping power than ever before, and more choices than gate keepi...

Read More

Channel Partnerships

ZIFT SOLUTIONS LAUNCHES ZIFTONE GLOBAL FOR B2B ENTERPRISES TO ACCELERATE GROWTH AND DRIVE REVENUE THROUGH CHANNEL PARTNERS

ACCESSWIRE | June 26, 2023

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Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, today announced the latest enhancement to its ZiftONE portal: ZiftONE Global. The global functionality makes it easier for international channel programs selling through partners, resellers, and distributors to thrive. Zift Solutions is the first PRM and TCMA provider to deliver a fully-distributed partner management platform that supports the needs of globa...

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‘STAY AT HOME’ ORDERS ARE CHANGING BUSINESS AND SOCIETY – HERE’S HOW

Three Ships | April 13, 2020

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As the CEO of Three Ships, a digital media company that operates a network of rating and reviews websites, my team has access to real-time data on how consumers have responded to North Carolina’s “stay at home” order. The impact is severe. Searches for Raleigh restaurants have all but fallen to zero. Searches for Crabtree Valley Mall are down 57%. Searches in Raleigh-Durham for “dry cleaning” are down 71%, “hair salon” ar...

Read More

Multi Channel Marketing

MARKETERS SEE CLEAR BENEFITS WHEN A PARTNER MARKETING STRATEGY IS DEFINED

Foundry | October 07, 2022

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Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community – releases the 2022 Partner Marketing Study, focused on partner marketing activities within the technology industry. This study measures responses from technology marketers to look at budgets, goals and challenges, and provides insights for marketers to benchmark their own efforts and explore how to increase their partner marketing success. This year’s study found that 8...

Read More
news image

CORONAVIRUS, GEORGE FLOYD PROTESTS AND THE POST OFFICEALL FUEL INCREASED CONSUMER EXPECTATIONS

Brand Keys | June 15, 2020

The Fragrance Industry has recently acknowledged the need to learn to better measure the emotions, insights and expectations of today’s “bionic” consumers. Today, these industry targets are more visually and brand literate than ever before. Their values shift months – and sometimes years – ahead of focus group articulations and “trends” too invasive to ignore. These consumers have more gate keeping power than ever before, and more choices than gate keepi...

Read More
news image

Channel Partnerships

ZIFT SOLUTIONS LAUNCHES ZIFTONE GLOBAL FOR B2B ENTERPRISES TO ACCELERATE GROWTH AND DRIVE REVENUE THROUGH CHANNEL PARTNERS

ACCESSWIRE | June 26, 2023

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, today announced the latest enhancement to its ZiftONE portal: ZiftONE Global. The global functionality makes it easier for international channel programs selling through partners, resellers, and distributors to thrive. Zift Solutions is the first PRM and TCMA provider to deliver a fully-distributed partner management platform that supports the needs of globa...

Read More
news image

‘STAY AT HOME’ ORDERS ARE CHANGING BUSINESS AND SOCIETY – HERE’S HOW

Three Ships | April 13, 2020

As the CEO of Three Ships, a digital media company that operates a network of rating and reviews websites, my team has access to real-time data on how consumers have responded to North Carolina’s “stay at home” order. The impact is severe. Searches for Raleigh restaurants have all but fallen to zero. Searches for Crabtree Valley Mall are down 57%. Searches in Raleigh-Durham for “dry cleaning” are down 71%, “hair salon” ar...

Read More
news image

Multi Channel Marketing

MARKETERS SEE CLEAR BENEFITS WHEN A PARTNER MARKETING STRATEGY IS DEFINED

Foundry | October 07, 2022

Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community – releases the 2022 Partner Marketing Study, focused on partner marketing activities within the technology industry. This study measures responses from technology marketers to look at budgets, goals and challenges, and provides insights for marketers to benchmark their own efforts and explore how to increase their partner marketing success. This year’s study found that 8...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us