ELOGIA

Multi Channel Marketing

Relevize, Insight Partners | October 20, 2022

Relevize, the category leader in channel activation, announced today that it has raised a $6 million seed round led by global software investor Insight Partners, with participation from existing investors Hyperplane, Newfund, 1984.vc, and Weekend Fund. The latest round of funding will further accelerate product development as the company looks to enhance the platform's engagement and reporting capabilities. Relevize is currently hiring for roles in marketing, product, and engineering as it l...

Content Marketing

Marketing 360 | December 07, 2021

Gone are the days of content marketing strategies that encompass only website content. To win in content marketing, multi-channel content marketing is the answer. Creating content on your website, social media, and beyond can increase visibility, build trust with potential customers, and drive high quality leads. And that's just what one local surrogacy clinic did. In this case study, Marketing 360 shares how a local surrogacy clinic drove visibility and leads with multi-chann...

Marketing Strategy, Martech

Business Wire | May 16, 2023

Alegeus, the market leader in healthcare payment solutions, today announced that CRN®, a brand of The Channel Company, has named two of its leaders to the CRN 2023 Women of the Channel list. Jen Irwin, senior vice president of marketing and strategy, and Kristin Sergio-Castelvetere, vice president, administrator partner channel, were honored for channel excellence, helping to drive growth for administrators and health plans. Each year, CRN recognizes women from vendor, distr...

Marketing Strategy

Making Science | September 28, 2021

Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has acquired Agua3 Growth Engines, home of Ad-Machina’s adtech technological platform. With this acquisition, the consultancy expands its product portfolio with a scalable platform that optimises search engine campaigns by providing natural language processing solutions. Ad-Machina has previously improved the performance of larger clients campaigns by over 30%. Read More