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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Brand Keys | June 15, 2020
The Fragrance Industry has recently acknowledged the need to learn to better measure the emotions, insights and expectations of today’s “bionic” consumers. Today, these industry targets are more visually and brand literate than ever before. Their values shift months – and sometimes years – ahead of focus group articulations and “trends” too invasive to ignore. These consumers have more gate keeping power than ever before, and more choices than gate keepi...
Google | January 14, 2020
Google is rolling out an updated look for paid and organic search results on desktop, bringing it more inline with the look of mobile search results. The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results....
Instagram | January 26, 2020
Instagram is a large market place for both brands and influencers and using misleading stats isn't something new, but recently analysts have seen a rise in the fraud. Instascreener, an analytical company, came out with a report that says that influencers engagement frauds are again on the rise, despite Instagram's efforts to reduce scams on the platform. According to the report, as cited by Digiday, Instagram deleted all the likes and comments of users received from the third-party apps ...
TBM Consulting Group | October 13, 2020
Vanguard Software announced today that TBM Consulting will join their rapidly expanding network of global channel partners. "TBM Consulting's core philosophy revolves around speed and agility," said Nathan Goldstein, Director of Channel Management at Vanguard Software. "That focus, combined with their vast expertise in supply chain planning processes and best practices across manufacturing and distribution industry segments makes them an ideal fit for our partner program, wher...
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