Elevated Third

LinkedIn | February 29, 2020

LinkedIn confirmed that it will soon be following Instagram, Facebook, and Snapchat by adding its own stories feature. Pete Davies, head of content products at LinkedIn, informed the community that stories are currently being tested in an effort to spark more conversation on the network. That raises the question of how the lightheartedness of stories would translate to a professional social network like LinkedIn. Davies suggests that, since many interactions at work are lighthearted in nature, s...

Content Marketing

channel Partnership | May 31, 2022

ZentrumHub, a leading Hotel aggregator API specialist, and WIHP, the Hotel marketing specialists, today announced a strategic partnership that will enable ZentrumHub' customers to get an easy access to metasearch channels and engines like Google Hotel Ads, TripAdvisor, Trivago, Bing Hotel Ads, etc. With WIHP's Meta I/O solution, ZentrumHub customers will now be able to better monitor and control their Metasearch distribution. ZentrumHub, as a start-up, is trying to make an...

CRM, Channel Partnerships, Market Development Funds

Remerge | December 28, 2022

Programmatic in-app advertising for buying and selling ad areas in mobile apps helps target specific audiences and track the effectiveness of ad campaigns in real-time. This is essential for advertisers to ensure the success of their campaigns. In this space, Remerge, a global player in mobile re-engagement campaigns, has launched Agency Activators, a partnership program aimed at helping media and brand agencies become leaders in the programmatic in-app advertising market. Members...

Reuters Events News | July 14, 2020

Reuters Events are making waves in the virtual events space with their newest board level meeting uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing. With a huge focus on interactivity, this meeting is set to be a 2020 must-attend. Reuters Events have launched Strategic Marketing USA (Nov 5-6, Online & On-Demand), another edition to their strategic series of board level meetings. Rather than discussing the ho...