Education Dynamics

MarketingProfs | August 06, 2020

How many times have you heard it? The COVID-19 pandemic has disrupted lives, businesses, and markets—which is typically followed by a line about life never returning to the way it was before. Those are two concepts that many of us are only just now beginning to wrap our minds around on a personal level. But on a professional level it's something we need to address immediately as our brands reopen for business and we test-drive marketing techniques designed to drive sales and profitabil...

Marketing Strategy

SugarCRM | April 26, 2022

SugarCRM announced a strategic distribution partnership with Redington Gulf. Redington will distribute SugarCRM’s AI-driven solution portfolio for sales, marketing, and customer service to businesses in the Middle East. “Working together, Sugar and Redington will be a dominant force to address the unmet needs of mid-market organizations in the Middle East seeking a modern AI-driven CRM platform to improve customer engagement and boost business growth by delivering a hi...

Stratus Technologies | June 16, 2020

Stratus Technologies, which has been selling fault-tolerant computer systems for 40 years, is amid a rebirth. As part of a corporate self-evaluation, the company drastically pared down its channel partners from about 1,500 to 280. "Our goal is to work closely with fewer partners to drive sales higher," said Mike Bradshaw, senior director of global channels and partner ecosystem at Stratus Technologies, based in Maynard, Mass....

Channel Partnerships

PR Newswire | September 27, 2023

Akamai Technologies Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, announced today that Ateme is the latest organization to join the Akamai Qualified Computing Partner Program. Ateme is a global leader providing end-to-end video compression, delivery, and streaming solutions with innovation at its core. As an Akamai Qualified Computing Partner, Ateme ...