drumBEAT Marketing

Marketing Strategy

Rubrik | March 09, 2023

On March 8, 2023, Rubrik, a company specializing in zero-trust data security, introduced the Rubrik Transform partner program to enable partners to serve as trusted advisors for data security and enhance their customers' cybersecurity readiness, resilience, and recovery. This program uses a points-based scoring mechanism and customized incentive plan to recognize and reward high-performing partners, providing them with essential resources to succeed in the ever-evolving battle against ...

Martech

Avaya | July 01, 2022

From contact center apps to conversational AI software, Avaya and its channel partners are embracing cloud 3.0 with a series of new products that don’t disrupt a user’s existing systems. Rather, Avaya offers tools that are complementary for customers, the company said. At the Avaya Customer Experience Center in New York City Thursday, executives showcased products and a vision for their company. In one demonstration, an Avaya representative called a doctor’s offi...

Channel Partnerships

Optko | March 01, 2022

On February 28, Alida announced that Optko has joined its Partner Network to deliver exceptional customer experience solution to organizations across Australia. Alida is a leader in Total Experience Management (TXM) while Optko is an innovative business transformation company. At Optko, we understand that TXM is about every customer and employee contact, be it digital, in print or in person. We understand that the experience journey is about each and every in...

Pantheon | April 14, 2020

Today, Pantheon.io, the WebOps platform powering over 300,000 websites, is proud to announce it will be providing its top-tier Multidev feature free of charge to all customers. Pantheon is extending access to this powerful collaboration tool to help increase the productivity of remote marketing and development teams during COVID-19. Pantheon is also providing its industry-leading WebOps platform at no charge to nonprofits, government, medical, and educational organizations operating on the...