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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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CONTENT MARKETING

MCKINSEY RESEARCH CONFIRMS OMNICHANNEL IS THE LEADING APPROACH TO B2B SALES; EFFECTIVENESS JUMPS SIGNIFICANTLY TO 83 PERCENT

McKinsey | March 14, 2021

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Eight in ten B2B decision makers believe omnichannel sales is as or more effective than traditional methods, according to McKinsey & Company's 2021 B2B Pulse survey. Belief in the effectiveness of the new selling model has grown sharply throughout the past year – rising from 54 percent at the start of the pandemic to 83 percent in February 2021. Further, conviction in the ability to acquire net new customers is heightened in certain regions. B2B decision makers in Brazil (74 percen...

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LINKEDIN SALES NAVIGATOR ADDS FEATURES TO STREAMLINE WORKFLOWS

LinkedIn | February 12, 2020

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LinkedIn rolled out several new features for Sales Navigator on Wednesday to make it easier to add leads from the sales prospecting platform to Salesforce, share content within a Sales Navigator account, get alerts when a company account shows signs of growth and more. New process for adding leads to Salesforce. Sales Navigator users can now add contacts to their Salesforce accounts without having to switch between the two platforms. With a “click-of-a-button,” users that have...

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BUY IT OR BUILD IT: JOIN OUR LEADSCON WEBINAR WITH PHONEXA!

WorkBook6 | July 28, 2020

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It is a pleasure to be making my blogging debut on WorkBook6's Happenings page. If we haven't already had the chance to meet, my name is Cailey Thorfinnson, and I've been the Chief of Staff for WorkBook6 since January 2020. Today I'm very humbled and excited to share that the wonderful team at Phonexa has asked us to take part in their LeadsCon webinar, "Lead Management: Buy it or Build it?" We are particularly excited about our participati...

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GOOGLE SEARCH IS SHIFTING TO MOBILE-FIRST INDEXING

Google | March 10, 2020

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With cell phones dominating the world and how users find more convenience in using the mobile internet, Google Search has finally decided to revamp their own algorithms and therefore later this year, Google will start using mobile-first indexing for all of the websites to come. Indexing is a process in which Google crawls the web from time to time to rank the content on websites and then update its own search results to provide more relevant results to the end-user. Previously, the crawlers used...

Read More

CONTENT MARKETING

McKinsey | March 14, 2021

news image

MCKINSEY RESEARCH CONFIRMS OMNICHANNEL IS THE LEADING APPROACH TO B2B SALES; EFFECTIVENESS JUMPS SIGNIFICANTLY TO 83 PERCENT

Eight in ten B2B decision makers believe omnichannel sales is as or more effective than traditional methods, according to McKinsey & Company's 2021 B2B Pulse survey. Belief in the effectiveness of the new selling model has grown sharply throughout the past year – rising from 54 percent at the start of the pandemic to 83 percent in February 2021. Further, conviction in the ability to acquire net new customers is heightened in certain regions. B2B decision makers in Brazil (74 percen...

Read More

LinkedIn | February 12, 2020

news image

LINKEDIN SALES NAVIGATOR ADDS FEATURES TO STREAMLINE WORKFLOWS

LinkedIn rolled out several new features for Sales Navigator on Wednesday to make it easier to add leads from the sales prospecting platform to Salesforce, share content within a Sales Navigator account, get alerts when a company account shows signs of growth and more. New process for adding leads to Salesforce. Sales Navigator users can now add contacts to their Salesforce accounts without having to switch between the two platforms. With a “click-of-a-button,” users that have...

Read More

WorkBook6 | July 28, 2020

news image

BUY IT OR BUILD IT: JOIN OUR LEADSCON WEBINAR WITH PHONEXA!

It is a pleasure to be making my blogging debut on WorkBook6's Happenings page. If we haven't already had the chance to meet, my name is Cailey Thorfinnson, and I've been the Chief of Staff for WorkBook6 since January 2020. Today I'm very humbled and excited to share that the wonderful team at Phonexa has asked us to take part in their LeadsCon webinar, "Lead Management: Buy it or Build it?" We are particularly excited about our participati...

Read More

Google | March 10, 2020

news image

GOOGLE SEARCH IS SHIFTING TO MOBILE-FIRST INDEXING

With cell phones dominating the world and how users find more convenience in using the mobile internet, Google Search has finally decided to revamp their own algorithms and therefore later this year, Google will start using mobile-first indexing for all of the websites to come. Indexing is a process in which Google crawls the web from time to time to rank the content on websites and then update its own search results to provide more relevant results to the end-user. Previously, the crawlers used...

Read More