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Content Marketing
KERV | August 11, 2021
KERV Interactive, a recognized machine learning and AI technology company specializing in helping agencies and marketers futureproof the bridging of content and commerce, is partnering with Darn Tough Vermont to drive deeper reach and engagement through a series of social video ads. By utilizing KERV Interactive's Social Embed product, Darn Tough was able to drive substantial lift to return on ad spend (ROAS), click-through rate (CTR), cost-per-click (CPC) and website purchases compared to n...
Martech
Avalanche Technology, Protec GmbH | August 30, 2022
Avalanche Technology, the leader in next generation MRAM technology will demonstrate its support of the European Space Community, along with its valued channel partner, Protec GmbH, at the upcoming Space-Comm Expo, a new trade exhibition showcasing the commercial future of space for business, defense, and aerospace. This strategically important event showcases the manufacturing supply chain for products, services and solutions supplying commercial enterprises and developments in space. Organized...
Channel Partnerships
PR Newswire | September 27, 2023
Akamai Technologies Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, announced today that Ateme is the latest organization to join the Akamai Qualified Computing Partner Program. Ateme is a global leader providing end-to-end video compression, delivery, and streaming solutions with innovation at its core. As an Akamai Qualified Computing Partner, Ateme ...
Google | January 14, 2020
Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background. Due to the importance Google places on site speed, parallel tracking is already mandatory for Search, Shopping, and Display campaigns. As of March 30th it will also be mandatory for all video campaigns....
Multi Channel Marketing
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