Digital Advertising Alliance of Canada

CONTENT MARKETING

RYNO Strategic Solutions | March 24, 2022

RYNO Strategic Solutions, a leading digital marketing agency, announced a partnership with Contractor Dynamics. Through a shared vision, RYNO Strategic Solutions and Contractor Dynamics plan on becoming valuable strategic partners for roofing companies. RYNO wants to add value to its clients through this partnership by pairing digital marketing with a proven marketing training platform specially designed for roofing contractors. "RYNO is e...

MARKETING STRATEGY

Affinity Solutions | October 21, 2021

Affinity Solutions, a prominent data-led consumer intelligence company announced a partnership with ABCS Insights, a leader in full-funnel attribution. By integrating Affinity Solutions' real-time card purchase data with ABCS’s ad-effectiveness platform, clients can match prospects who viewed their ads with those who ultimately made a purchase. Thus, enabling clients to validate and measure the sales and ROI impact of any advertising campaigns with a digital footprint. A...

CHANNEL PARTNERSHIPS

Hivestack | May 26, 2022

Yahoo and Hivestack, an independent programmatic digital out of home (DOOH) ad technology company, announced a global strategic partnership to bring together their industry-leading technologies. This partnership will enable premium, programmatic DOOH cross-channel media campaigns worldwide. Yahoo will integrate its omnichannel demand-side platform (DSP) into Hivestack supply-side platform (SSP). This integration will provide Yahoo and its clients access to Hivestack’s premiu...

Instagram | March 17, 2020

Instagram’s IGTV service for long-form videos may not be as popular as YouTube, but the media sharing platform is working to make it more prominent amongst users by adding new features gradually. And now Instagram plans to make ‘revenue’ by adding advertisements to the videos played on IGTV. According to Bloomberg, the company has already started contacting video creators, asking them to partner on ad tests. Through this feature, the ad partners will receive 55 percent s...