Digital Advertising Alliance of Canada

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The Digital Advertising Alliance of Canada (DAAC) is a consortium of the leading national advertising and marketing associations whose members share commitment to delivering a robust and credible self-regulatory program for responsible online interest-based advertising (IBA).

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CONTENT MARKETING

RYNO STRATEGIC SOLUTIONS ANNOUNCES PARTNERSHIP WITH CONTRACTOR DYNAMICS

RYNO Strategic Solutions | March 24, 2022

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RYNO Strategic Solutions, a leading digital marketing agency, announced a partnership with Contractor Dynamics. Through a shared vision, RYNO Strategic Solutions and Contractor Dynamics plan on becoming valuable strategic partners for roofing companies. RYNO wants to add value to its clients through this partnership by pairing digital marketing with a proven marketing training platform specially designed for roofing contractors. "RYNO is e...

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MARKETING STRATEGY

AFFINITY SOLUTIONS AND ABCS INSIGHTS PARTNER TO PROVIDE FULL FUNNEL ATTRIBUTION BASED ON CARD PURCHASE DATA

Affinity Solutions | October 21, 2021

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Affinity Solutions, a prominent data-led consumer intelligence company announced a partnership with ABCS Insights, a leader in full-funnel attribution. By integrating Affinity Solutions' real-time card purchase data with ABCS’s ad-effectiveness platform, clients can match prospects who viewed their ads with those who ultimately made a purchase. Thus, enabling clients to validate and measure the sales and ROI impact of any advertising campaigns with a digital footprint. A...

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CHANNEL PARTNERSHIPS

YAHOO AND HIVESTACK ENTER STRATEGIC GLOBAL PROGRAMMATIC DOOH PARTNERSHIP

Hivestack | May 26, 2022

news image

Yahoo and Hivestack, an independent programmatic digital out of home (DOOH) ad technology company, announced a global strategic partnership to bring together their industry-leading technologies. This partnership will enable premium, programmatic DOOH cross-channel media campaigns worldwide. Yahoo will integrate its omnichannel demand-side platform (DSP) into Hivestack supply-side platform (SSP). This integration will provide Yahoo and its clients access to Hivestack’s premiu...

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INSTAGRAM PLANS TO LAUNCH IGTV ADVERTISEMENT BUT WILL IT KEEP UP WITH YOUTUBE?

Instagram | March 17, 2020

news image

Instagram’s IGTV service for long-form videos may not be as popular as YouTube, but the media sharing platform is working to make it more prominent amongst users by adding new features gradually. And now Instagram plans to make ‘revenue’ by adding advertisements to the videos played on IGTV. According to Bloomberg, the company has already started contacting video creators, asking them to partner on ad tests. Through this feature, the ad partners will receive 55 percent s...

Read More
news image

CONTENT MARKETING

RYNO STRATEGIC SOLUTIONS ANNOUNCES PARTNERSHIP WITH CONTRACTOR DYNAMICS

RYNO Strategic Solutions | March 24, 2022

RYNO Strategic Solutions, a leading digital marketing agency, announced a partnership with Contractor Dynamics. Through a shared vision, RYNO Strategic Solutions and Contractor Dynamics plan on becoming valuable strategic partners for roofing companies. RYNO wants to add value to its clients through this partnership by pairing digital marketing with a proven marketing training platform specially designed for roofing contractors. "RYNO is e...

Read More
news image

MARKETING STRATEGY

AFFINITY SOLUTIONS AND ABCS INSIGHTS PARTNER TO PROVIDE FULL FUNNEL ATTRIBUTION BASED ON CARD PURCHASE DATA

Affinity Solutions | October 21, 2021

Affinity Solutions, a prominent data-led consumer intelligence company announced a partnership with ABCS Insights, a leader in full-funnel attribution. By integrating Affinity Solutions' real-time card purchase data with ABCS’s ad-effectiveness platform, clients can match prospects who viewed their ads with those who ultimately made a purchase. Thus, enabling clients to validate and measure the sales and ROI impact of any advertising campaigns with a digital footprint. A...

Read More
news image

CHANNEL PARTNERSHIPS

YAHOO AND HIVESTACK ENTER STRATEGIC GLOBAL PROGRAMMATIC DOOH PARTNERSHIP

Hivestack | May 26, 2022

Yahoo and Hivestack, an independent programmatic digital out of home (DOOH) ad technology company, announced a global strategic partnership to bring together their industry-leading technologies. This partnership will enable premium, programmatic DOOH cross-channel media campaigns worldwide. Yahoo will integrate its omnichannel demand-side platform (DSP) into Hivestack supply-side platform (SSP). This integration will provide Yahoo and its clients access to Hivestack’s premiu...

Read More
news image

INSTAGRAM PLANS TO LAUNCH IGTV ADVERTISEMENT BUT WILL IT KEEP UP WITH YOUTUBE?

Instagram | March 17, 2020

Instagram’s IGTV service for long-form videos may not be as popular as YouTube, but the media sharing platform is working to make it more prominent amongst users by adding new features gradually. And now Instagram plans to make ‘revenue’ by adding advertisements to the videos played on IGTV. According to Bloomberg, the company has already started contacting video creators, asking them to partner on ad tests. Through this feature, the ad partners will receive 55 percent s...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us