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loanDepot | March 07, 2022

Min Kim, a 10-year veteran of Team loanDepot who has been a key driver of the company's direct lending marketing organization, has been promoted to EVP, Marketing and Analytics. In his new role, Kim will be responsible for delivering marketing analytics and insights for all channels to optimize return on marketing funnel performance. "For ten years, Min has been an integral part of our team and a key driver of our world-class direct lending marketing...

WorkBook6 | July 28, 2020

It is a pleasure to be making my blogging debut on WorkBook6's Happenings page. If we haven't already had the chance to meet, my name is Cailey Thorfinnson, and I've been the Chief of Staff for WorkBook6 since January 2020. Today I'm very humbled and excited to share that the wonderful team at Phonexa has asked us to take part in their LeadsCon webinar, "Lead Management: Buy it or Build it?" We are particularly excited about our participati...

CONTENT MARKETING

Medallia | August 27, 2021

Medallia, Inc. the global leader in customer and employee experience, today announced it has launched Medallia Marketing Experience on Salesforce AppExchange, empowering customers to access customer sentiment, behavior, and perception data to help deliver better experiences across marketing channels. Companies can leverage information flagged by Medallia - such as potential churn risk, sentiment segmentation, and even AI-identified upsell opportunities - to engage with their custo...

Emarsys | July 23, 2020

Hashtag You, the brand builder for next generation direct-to-consumer brands, today announces a partnership with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes. The Emarsys platform will de-silo the data of the 90,000 customers of AVA & MAY, the first brand incubated by Hashtag You, enabling the brand to build loyalty and to provide an integrated omnichannel journey for its consumers. Hashtag You selected Emarsys as the replace...