Davis Ad Agency

eMarketer | June 30, 2020

Despite a downgrade to our ad forecast in China, digital ad spending will still grow 5.0% this year. But there will be a power swap among the major platforms, as Tencent becomes the No. 2 publisher, displacing Baidu. And top player Alibaba will remain No. 1, but with lowered expectations....

Merkle | August 04, 2020

Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched the first edition of its Consumer Experience Sentiment Report. Within this report, Merkle reveals how consumers feel about the personal experiences brands are delivering and how their feelings and expectations of brands are changing over time. Merkle surveyed more than 1,000 US respondents over the age of 18 in July 2020, amidst a global pandemic, widespread social unrest, and economic uncertainty. Given...

Facebook | February 24, 2020

Facebook is launching a Creator Studio app for iOS and Android that assists users with managing page content and monitoring performance. This marks the first time Facebook’s Creator Studio has had a mobile app, which is designed to be a companion to the more robust desktop app....

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SparkPost | May 22, 2021

SparkPost, the world's most trusted email sending and deliverability platform, confirmed today the acquisition of Taxi for Email, the email design and productivity platform used by enterprise-level email teams to create higher quality email faster and on a wider scale. With the inclusion of Taxi for Email to the SparkPost portfolio, SparkPost's ability to support the world's biggest enterprise-level senders reliably reach the inbox is extended even further, with powerful tools to hel...