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In 2009, DataXu was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers.

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CONTENT MARKETING

APPMAIL LAUNCHES AN INNOVATIVE NEW EMAIL MARKETING FEATURE

AppMail | May 12, 2021

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AppMail has developed a feature that enables customers to interact with a company's service directly from the body of an email, rather than having to open a link to be directed to an external site. Businesses such as LATAM Airlines have announced an increase in interaction and conversion by using AppMail's recently created ability to enable customers to engage with check-in and seat selection within the email itself. Customers will be less hesitant to read o...

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MARKETING DATA

CORDIAL RELEASES MAJOR UPDATES TO DATA PLATFORM FOR CROSS-CHANNEL MARKETING

Cordial | December 02, 2021

news image

Cordial, the leading cross-channel marketing platform, announced the mass market release of Architect, a major enhancement to its data platform. Architect allows marketers to create personalized marketing messages in more powerful ways than ever before by automating data imports, improving data quality by transforming it for marketing activation, using machine learning to automate messaging optimization, and by building the industry's most advanced predictive models for customer engagement.<...

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CARDLYTICS APPOINTS OPENTABLE CHIEF MARKETING OFFICER JESSICA JENSEN TO BOARD OF DIRECTORS

Cardlytics | August 04, 2020

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Cardlytics, an advertising platform in banks’ digital channels, announced the appointment of OpenTable’s Chief Marketing Officer, Jessica Jensen, to its Board of Directors. Recently elevated to CMO from her position as SVP Marketing, Jensen leads global marketing for the online restaurant-reservation service company. Prior to the coronavirus pandemic, Jensen led growth in customer acquisition on the OpenTable platform. Her current focus is helping customers regain confidence in the f...

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LIKELIHOOD OF COVID-19 BRAND SURVIVAL CORRELATES 6X WITH BRAND LOYALTY

Visibility Public Relations | July 16, 2020

news image

Classic pin stripes and traditional gray flannel was not enough when it came to fashioning profits during the recent coronavirus pandemic as Brooks Brothers was the most recent high-profile brand to join the list of retailers seeking bankruptcy relief. “One can’t ignore the effects of the COVID-19 crisis,” noted Robert Passikoff, Founder and President of Brand Keys, the New York-based brand loyalty and customer engagement consultancy. “The combination of store closures, c...

Read More

CONTENT MARKETING

AppMail | May 12, 2021

news image

APPMAIL LAUNCHES AN INNOVATIVE NEW EMAIL MARKETING FEATURE

AppMail has developed a feature that enables customers to interact with a company's service directly from the body of an email, rather than having to open a link to be directed to an external site. Businesses such as LATAM Airlines have announced an increase in interaction and conversion by using AppMail's recently created ability to enable customers to engage with check-in and seat selection within the email itself. Customers will be less hesitant to read o...

Read More

MARKETING DATA

Cordial | December 02, 2021

news image

CORDIAL RELEASES MAJOR UPDATES TO DATA PLATFORM FOR CROSS-CHANNEL MARKETING

Cordial, the leading cross-channel marketing platform, announced the mass market release of Architect, a major enhancement to its data platform. Architect allows marketers to create personalized marketing messages in more powerful ways than ever before by automating data imports, improving data quality by transforming it for marketing activation, using machine learning to automate messaging optimization, and by building the industry's most advanced predictive models for customer engagement.<...

Read More

Cardlytics | August 04, 2020

news image

CARDLYTICS APPOINTS OPENTABLE CHIEF MARKETING OFFICER JESSICA JENSEN TO BOARD OF DIRECTORS

Cardlytics, an advertising platform in banks’ digital channels, announced the appointment of OpenTable’s Chief Marketing Officer, Jessica Jensen, to its Board of Directors. Recently elevated to CMO from her position as SVP Marketing, Jensen leads global marketing for the online restaurant-reservation service company. Prior to the coronavirus pandemic, Jensen led growth in customer acquisition on the OpenTable platform. Her current focus is helping customers regain confidence in the f...

Read More

Visibility Public Relations | July 16, 2020

news image

LIKELIHOOD OF COVID-19 BRAND SURVIVAL CORRELATES 6X WITH BRAND LOYALTY

Classic pin stripes and traditional gray flannel was not enough when it came to fashioning profits during the recent coronavirus pandemic as Brooks Brothers was the most recent high-profile brand to join the list of retailers seeking bankruptcy relief. “One can’t ignore the effects of the COVID-19 crisis,” noted Robert Passikoff, Founder and President of Brand Keys, the New York-based brand loyalty and customer engagement consultancy. “The combination of store closures, c...

Read More