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EVENTS

Brand Storytelling & Content Marketing
BRAND STORYTELLING & CONTENT MARKETING
September 19-20, 2019
Content reigns supreme these days, which means you have to get to the heart of your story quickly to command your audiences attention. That’s why it’s crucial to know how to identify your organization’s stories and tailor that content to resonate with employees and customers. Atten...

CEPE Annual Conference + General Assembly 2019
CEPE ANNUAL CONFERENCE + GENERAL ASSEMBLY 2019
September 18-20, 2019
Industrial manufacturing is in turmoil due to business pressures, market trends, and new technologies. This development has also left its mark on our industry. This year's CEPE Conference will address a range of issues that will impact on our industry, with a particular focus on the trends and h...

.Com Marketing

.Com Marketing a full service, strategic interactive marketing and online advertising agency founded in 1997 and was acquired by Edgecore in May 2014.

RELATED NEWS


How people perceive your brand and whether or not they want to spend money with you more than once – or even at all – ultimately comes down to their customer experience (CX).

Consistent and innovative CX has an undoubted impact on a business’s bottom line, as customers keep coming back for more.

With this in mind, Marketing Week has partnered for a second consecutive year with Zone and Cognizant to compile the CX50 – our list of the most infl...

MARKETINGWEEK.COM
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Advertisers and companies trying to expand their marketing, take heed: There’s a new way to reach customers, starting with something called “advanced television.”That’s when advertising on television is customized, much like online ads, using consumers’ viewing habits, purchases, and location data....
INQUIRER.COM
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With the advent of virtually universal cellphone ownership and so many means of digital communication, I think that’s a phrase that today is only heard in old movies. (A similar situation is depicted in the funny "Bob Wehadababyitsaboy" Geico commercial.) Yet I believe, on closer inspection, it leads us to some important insights we can use as we’re planning our marketing strategies.

First—and this is the single most important lesson—all communica...

FORBES
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Salesforce.com (ticker: CRM) announced Monday that it will buy Tableau Software (DATA) for about $15.7 billion in stock. That got investors wondering: Which data analytics firms could be next? CitiGroup laid that out in a note to clients. Here are the companies its researchers think could be the next targets. Alteryx (AYX). According to CitiGroup, the Irvine, Calif.-based computer software company is a high strategic fit for both IBM (IBM) and Microsoft (MSFT). For IBM, the researchers said Alte...
BARRONS
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Digital marketing is a huge field. In the U.S alone, companies are on pace to spend about $120 billion in digital marketing by 2021, making it one of the biggest playing fields for businesses looking to promote their brands. Still, it remains an industry fraught with issues. From extreme bot-controlled automation to the increasing difficulty for publishers to guarantee data privacy and transparency, digital marketing continues to cause problems for all players involved, more so for businesses th...

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The end of the year is closing in, which means you’ll be seeing dozens of articles similarly titled to this one. Some will even take the bold stance, luring in readers with catchy headlines like, “CONTENT MARKETING IS DEAD” or “SOCIAL MEDIA IS A WASTE OF YOUR TIME.” But contrary to what these articles would have you believe, few marketing strategies really ever die out completely. Rather, they simply become a less efficient use of your time. Of course, there are exc...

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There’s a reason transparency is such an important topic of discussion throughout the industry. In June, the Association of National Advertisers (ANA) published a bombshell of a report revealing that executives were aware of — and sometimes mandated — extensive use of nontransparent practices like rebates and kickbacks.

As a direct response to the report, JPMorgan Chase sent shockwaves throughout the industry when it became the first big brand to hire a team of a...

HTTP://MARKETINGLAND.COM/
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Author - Dave Davies on November 17, 2016 at 1:30 pm

Source - http://searchengineland.com/


Put off your 2016 holiday SEO strategy until now? While it may be too late to capture those big-budget keywords, columnist Dave Davies shows that there are still some tactics you can use to gain some SEO traction this holiday season.

So, you’ve procrastinated until mid-November, and now you’re struggling to figure out how i...

HTTP://SEARCHENGINELAND.COM/
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Source - www.digitaldoughnut.com
Author - Kevin Adema


If you want to realize engagement through enabled dialog, you have to understand the why of people.

It goes without saying that marketers understand the critical importance of knowing a customer. Customer knowledge leads to a relevant brand whereas treating customers generically has dire consequences: loss of interest, lower conversion rates, confusion and mistrust and ultimately...

WWW.DIGITALDOUGHNUT.COM
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The goal of any good marketing campaign is conversions — or better yet, sales.

Yes, key performance indicators (KPIs) like rankings and traffic can help you figure out whether or not your campaigns are on track, but if your marketing doesn’t lead to action (a conversion), it isn’t doing your business a whole lot of good.

Obviously, the more conversions you can squeeze out of your traffic, the better, which is why conversion rate optimization (CRO) ...

HTTP://SEARCHENGINELAND.COM/
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EVENTS

CEPE Annual Conference + General Assembly 2019
CEPE ANNUAL CONFERENCE + GENERAL ASSEMBLY 2019
September 18-20, 2019
Industrial manufacturing is in turmoil due to business pressures, market trends, and new technologies. This development has also left its mark on our industry. This year's CEPE Conference will address a range of issues that will impact on our industry, with a particular focus on the trends and h...

Brand Storytelling & Content Marketing
BRAND STORYTELLING & CONTENT MARKETING
September 19-20, 2019
Content reigns supreme these days, which means you have to get to the heart of your story quickly to command your audiences attention. That’s why it’s crucial to know how to identify your organization’s stories and tailor that content to resonate with employees and customers. Atten...