Collective Measures

MARKETING STRATEGY

Affinity Solutions | October 21, 2021

Affinity Solutions, a prominent data-led consumer intelligence company announced a partnership with ABCS Insights, a leader in full-funnel attribution. By integrating Affinity Solutions' real-time card purchase data with ABCS’s ad-effectiveness platform, clients can match prospects who viewed their ads with those who ultimately made a purchase. Thus, enabling clients to validate and measure the sales and ROI impact of any advertising campaigns with a digital footprint. A...

CONTENT MARKETING

Swydo | May 21, 2021

Swydo, a worldwide leader for digital marketing dashboards, reports, and visualizations announced today the buyback of the corporate from DialogTech, based in Chicago, Illinois, US. A unique opportunity arose for Swydo co-founder and director Jeroen Maljers to reacquire the business sold three years earlier. The vision behind the acquisition is to further grow the corporate while maintaining continuity in terms of product offering, customer relationships, and company culture. Jero...

CHANNEL PARTNERSHIPS

CallTower | October 12, 2022

CallTower, an international leader in delivering cloud-based enterprise-class unified communications, contact center and collaboration solutions has expanded its Channel Partnership team with the additions of Global Director of OEM Alliances, Jessica Flannery-Ball and Partner Marketing Strategist, Madison Doner. In her over 20 years of direct and channel sales experience, Jessica Flannery-Ball has built a reputation of integrity, discipline, and passion. She is known to appr...

MARKETING STRATEGY

Conversica | January 13, 2023

Conversica, Inc. is the top AI-powered conversation automation solutions provider for enterprise revenue teams. The company recently announced its new partner program to expand its already effective partner-led global go-to-market and growth strategy. The announcement of the partner program follows on the heels of Conversica's tremendous growth in its worldwide partnership ecosystem. New partners joining Conversica's ecosystem include the data company Uhuru, one of Salesfo...