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Visibility Public Relations | July 13, 2020

Consumer expectations are up again. A lot. Why should that matter to marketers? Because “expectations” are a key determinant of customer loyalty, marketing success, and brand profitability. According to the most recent Brand Keys Consumer Expectations Survey, expectations for virtually every category have increased an average of 42% in the first six months of 2020. That’s on top of 2019’s average increase of 250%! The brand bottom line is expectations continue to grow. Co...

Dell | August 17, 2020

Dell Technologies has a new global channel chief with the hiring of Rola Dagher, a former Cisco and Dell executive who told CRN she is extremely excited to hit the ground running and empower partners unlike ever before. “I will bring a different culture to the partner ecosystem that is based on purpose-first,” said Dagher in an interview of CRN. “Today, it’s all about stakeholders and our partner ecosystem is the biggest stakeholder for us. I want to bring purpose....

SmartBug Media | August 13, 2020

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Every detail is important, but here’s something you can’t afford to overlook — diversity. There’s no way to sugarcoat it… female speakers are underrepresented at professional gatherings. A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male....

Tinder | February 14, 2020

Tinder is testing a series of new social features designed to boost conversations between users on its service. One of the new features is a conversational prompt, first teased during parent company Match Group’s recent earnings. The prompt encourages users to respond to questions or finish a sentence in order to better showcase their personality with their answers. The other, a “Share to Matches” option, allows users to post photos, looping videos and other content that can on...