Catchpoint

OptifiNow | June 17, 2020

OptifiNow, a provider of sales and marketing automation technology, announced that its platform will be integrated with the Ellie Mae® Digital Lending Platform, including using Encompass Partner Connect™ API technology. The integration allows lenders to more efficiently and securely share data between OptifiNow’s solutions and Encompass to drive quality and efficiency in the loan origination process. OptifiNow is a comprehensive sales and marketing automation platform, featuring ...

MARKETING DATA

Chain Reaction | December 21, 2021

The specialized digital marketing and SEO Amman based agency, Chain Reaction, was awarded 11 MENA Search Awards during the latter's virtual ceremony that took place on the 25th of November 2021. This achievement marked a thriving step in Chain Reaction's leading journey and growth regionally and globally as it became the most awarded SEO and digital marketing agency in the region, as well as the only SEO and digital marketing agency on the global level to have been awarded...

Likedin | March 31, 2020

In a newly published paper, LinkedIn describes the internal approach it’s taken to pairing product testing with economic metrics to lower users’ barriers to networking opportunities. The company claims that across thousands of A/B tests it analyzed, the approach reshaped research and design practices across teams, increasing understanding of the underlying causes of inequality. As the coauthors of the paper point out, even products that appear to have been designed in a &ldquo...

MARKETING DATA

Tinuiti | February 08, 2022

On February 2, Tinuiti, the largest independent performance marketing firm across Amazon, Facebook, Google, and streaming TV announced the launch of its omnichannel Performance Influencer Practice. It is a full-service, full-funnel solution that delivers measurable ROI for brands by leveraging influencer marketing. Tinuiti is the first U.S agency to earn TikTok’s Campaign Management Badge. It is uniquely positioned to help brands leverage influencers across the entire custom...