Carretta USA

CONTENT MARKETING

Mapp | May 17, 2021

Mapp, a global provider of insight-led customer experience, has expanded the marketing network Mapp Cloud by incorporating direct mail for targeted print campaigns into its cross-channel service. Mapp's Spring Product Update introduces 15 new features for their cross-channel marketing module, Mapp Engage, and customer analytics module, Mapp Intelligence. Marketers will now incorporate direct mail in all popular formats into their marketing mix by using Mapp Cloud. Furthermore,...

April Six | June 07, 2020

MSC Software Corporation, a global leader in Computer-Aided Engineering (CAE) simulation software and services and part of Hexagon’s Manufacturing Intelligence division, has appointed April Six to design its global media, content and analyst relations strategy, and to handle its execution in the UK, USA and DACH. MSC Software’s suite of products are used in industries ranging from aerospace and automotive through to electronics and energy, with the full-service technology, science an...

CHANNEL PARTNERSHIPS

Appian | February 09, 2022

Appian announced that CRN, a brand of The Channel Company, has named both Marc Wilson, Appian Chief Partner Officer, and Shawn Toldo, Appian Global Vice President - Channel Partners, to the CRN 2022 Channel Chiefs list. CRN's annual Channel Chiefs project identifies top IT channel vendor executives who continually demonstrate expertise, influence and innovation in channel leadership. Marc Wilson, a founder of Appian, oversees the company's global strategic partnerships. Ma...

CONTENT MARKETING

McKinsey | March 14, 2021

Eight in ten B2B decision makers believe omnichannel sales is as or more effective than traditional methods, according to McKinsey & Company's 2021 B2B Pulse survey. Belief in the effectiveness of the new selling model has grown sharply throughout the past year – rising from 54 percent at the start of the pandemic to 83 percent in February 2021. Further, conviction in the ability to acquire net new customers is heightened in certain regions. B2B decision makers in Brazil (74 percen...