Burton Advertising

Facebook | March 10, 2020

Following the announcement made by Facebook to ban facemask ads and Twitter (along with all other major tech companies) asking its employees to work from home to avoid exposure Instagram has also stepped in to share accurate details and updates regarding the coronavirus (COVID-19) outbreak. The coronavirus is a contagious respiratory illness that spreads via secretions from coughing, sneezing, and even touching infected objects. Initiated in the Wuhan district of China, the disease has spread ra...

Visibility Public Relations | July 16, 2020

Classic pin stripes and traditional gray flannel was not enough when it came to fashioning profits during the recent coronavirus pandemic as Brooks Brothers was the most recent high-profile brand to join the list of retailers seeking bankruptcy relief. “One can’t ignore the effects of the COVID-19 crisis,” noted Robert Passikoff, Founder and President of Brand Keys, the New York-based brand loyalty and customer engagement consultancy. “The combination of store closures, c...

Channel Partnerships

Stagwell Inc. | February 25, 2022

Stagwell, the challenger network built to transform marketing, announced a meaningful expansion of its global footprint across MENA with three affiliate partnerships: public relations and marketing network Orient Planet Group, data-driven strategy consulting firm, Phronesis Group, and events and talent management firm FLC. Together, the affiliates scale Stagwell's leading digital transformation, creative production and modern media services while expanding the roster of local and internation...

Instagram | February 17, 2020

There was a time not that long ago when Facebook was the undisputed king of social media, and that having a social media presence was synonymous with Facebook with only Twitter managing to provide some kind of competition to this social media behemoth. However, the fact of the matter is that times have changed, and Facebook has managed to play it smartly enough that it has acquired brands that might have been competition so now the success that these subsidiaries enjoy is often credited to Faceb...