BrandManager

ZINFI | July 23, 2020

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), today announced it has launched more advanced partner onboarding and learning management capabilities in its PRM solution. The updated Partner Onboarding Management module of ZINFI’s partner relationship management (PRM) platform allows organizations to automate the entire partne...

SEMrush | April 29, 2020

5W Public Relations to going to handle insight and data promotion activities for SaaS platform and trends data provider SEMrush. 5WPR has worked with SEMrush since November 2019 and supports coverage for SEMrush'...

The Marketing Advisory Network | June 02, 2020

Last week I had a call with a former colleague who is a sales enablement genius. We were talking about changes in both marketing and sales. It occurred to me that the change has been dramatic over the course of my career and so we talked about why. I just love those conversations where something suddenly becomes clear; so, let me share. It started with the shift that’s occurred with how B2B buyers buy… more and more (and I know you’ve heard the stats) these buyers do prelimina...

Google | February 27, 2020

Google’s Rich Results Test now lets users test how their HowTo markup is rendered by Google Home and smart displays. HowTo markup is a special type of structured data that site owners can use for articles that contain step-by-step instructions. Properly marked up how-to pages are eligible to appear as a rich result in Google Search....