Brand Keys

Brand Keys specializes in customer loyalty; providing brand-equity measures that accurately predict future consumer behavior. These measures enable companies to anticipate every shift in a rapidly changing marketplace and to better engage customers. The Brand Keys model is a fusion of the emotional and rational aspects of the consumer's decision making process. This is a critical distinction, as most research methodologies have been "retro-fitted" to accommodate the increasing role of emotion in how consumers approach brands. The Brand Keys methodology was built from the ground up with emotion as a core aspect of evaluation.

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CORONAVIRUS, GEORGE FLOYD PROTESTS AND THE POST OFFICEALL FUEL INCREASED CONSUMER EXPECTATIONS

Brand Keys | June 15, 2020

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The Fragrance Industry has recently acknowledged the need to learn to better measure the emotions, insights and expectations of today’s “bionic” consumers. Today, these industry targets are more visually and brand literate than ever before. Their values shift months – and sometimes years – ahead of focus group articulations and “trends” too invasive to ignore. These consumers have more gate keeping power than ever before, and more choices than gate keepi...

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WHAT’S “ESSENTIAL” DURING COVID-19 PANDEMIC IS UP FOR DEBATE: BUT NOT FOR LIQUOR STORES AND NOT FOR BRANDS

Brand Keys | April 13, 2020

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With an increasing number of states issuing stay at home directives, “essential” businesses remain open. “But it’s all a little idiosyncratic and haphazard,” said Robert Passikoff, president of Brand Keys, the New York-based brand engagement and customer loyalty research consultancy (brandkeys.com). “What’s deemed ‘essential’ in one state may differ in other jurisdictions.” But throughout the COVID-19 pandemic, one business sector that ...

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BRAND KEYS 2021 CUSTOMER LOYALTY ENGAGEMENT INDEX

Visibility Public Relations | January 25, 2021

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Pandemic Creates Ultimate Stress Test For Brands Brands that Pass Loyalty Test with A+ Include: Apple, Discover, Amazon, Hyundai, Fox News, Avis, Clorox, Konica-Minolta, State Farm and Dunkin’ NEW YORK, NY, JANUARY 25, 2021 – Customer brand loyalty has survived the impact of the COVID-19 pand...

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DUCKDUCK GO BEATS MICROSOFT BING IN GOOGLE'S NEW ANDROID SEARCH ENGINE BALLOT

Google | January 13, 2020

news image

Google is finally ready to give Android users in EU the choice of alternative search engines but surprisingly it’s DuckDuckGo that has been regarded as the most preferred choice whereas Bing stood at last. From 1st March 2020, European Union citizens will get the advantage to choose one out of four search engines as their default (including Google). By doing so, they will not only see their selected choice for making searches in Chrome, but also through Android home screen search box and a...

Read More
news image

CORONAVIRUS, GEORGE FLOYD PROTESTS AND THE POST OFFICEALL FUEL INCREASED CONSUMER EXPECTATIONS

Brand Keys | June 15, 2020

The Fragrance Industry has recently acknowledged the need to learn to better measure the emotions, insights and expectations of today’s “bionic” consumers. Today, these industry targets are more visually and brand literate than ever before. Their values shift months – and sometimes years – ahead of focus group articulations and “trends” too invasive to ignore. These consumers have more gate keeping power than ever before, and more choices than gate keepi...

Read More
news image

WHAT’S “ESSENTIAL” DURING COVID-19 PANDEMIC IS UP FOR DEBATE: BUT NOT FOR LIQUOR STORES AND NOT FOR BRANDS

Brand Keys | April 13, 2020

With an increasing number of states issuing stay at home directives, “essential” businesses remain open. “But it’s all a little idiosyncratic and haphazard,” said Robert Passikoff, president of Brand Keys, the New York-based brand engagement and customer loyalty research consultancy (brandkeys.com). “What’s deemed ‘essential’ in one state may differ in other jurisdictions.” But throughout the COVID-19 pandemic, one business sector that ...

Read More
news image

BRAND KEYS 2021 CUSTOMER LOYALTY ENGAGEMENT INDEX

Visibility Public Relations | January 25, 2021

Pandemic Creates Ultimate Stress Test For Brands Brands that Pass Loyalty Test with A+ Include: Apple, Discover, Amazon, Hyundai, Fox News, Avis, Clorox, Konica-Minolta, State Farm and Dunkin’ NEW YORK, NY, JANUARY 25, 2021 – Customer brand loyalty has survived the impact of the COVID-19 pand...

Read More
news image

DUCKDUCK GO BEATS MICROSOFT BING IN GOOGLE'S NEW ANDROID SEARCH ENGINE BALLOT

Google | January 13, 2020

Google is finally ready to give Android users in EU the choice of alternative search engines but surprisingly it’s DuckDuckGo that has been regarded as the most preferred choice whereas Bing stood at last. From 1st March 2020, European Union citizens will get the advantage to choose one out of four search engines as their default (including Google). By doing so, they will not only see their selected choice for making searches in Chrome, but also through Android home screen search box and a...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us