Brand Keys

Belkins
Brand Keys specializes in customer loyalty; providing brand-equity measures that accurately predict future consumer behavior. These measures enable companies to anticipate every shift in a rapidly changing marketplace and to better engage customers. The Brand Keys model is a fusion of the emotional and rational aspects of the consumer's decision making process. This is a critical distinction, as most research methodologies have been "retro-fitted" to accommodate the increasing role of emotion in how consumers approach brands. The Brand Keys methodology was built from the ground up with emotion as a core aspect of evaluation.

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INTENT DATA IN THE AGE OF DATA REGULATION

DECK 7 | March 23, 2020

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Since the implementation of Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us. Tweet This! And it makes perfect sense in the present time and space. But as data is considered a key factor in positive customer experience, the U.S. brands and agencies have found it to be increasingly complicated to earn customer trust while rem...

Read More

MARKETING STRATEGY

INMOBI PARTNERS WITH TRUEDATA TO FURTHER SCALE IDENTITY RESOLUTION FOR ADVERTISERS

InMobi | October 04, 2021

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InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a partnership with TrueData, a data platform specializing in cookieless identity resolution, first-party data onboarding and audience marketing to further scale its identity resolution solution based on known consumer behaviors to facilitate meaningful conversations for advertisers. The collaboration allows InMobi to help enhance its privacy-compliant id...

Read More

INSTAGRAM JUST REVEALED THE INSIGHT INTO THE HIDDEN LIKE COUNT

Instagram | January 20, 2020

news image

Instagram started experimenting with hidden like counts back in April of the last year and since then it is one of the most talked-about development. Most people are confused about the reason Instagram is thinking of making this change whereas others have their own assumptions. To address this whole issue, Instagram VP Vishal Shah had a very interesting conversation with the social media industry commentator Matt Navarra. They not only explored the actual thinking of Instagram, the current proje...

Read More

MARKETING STRATEGY

MARKETING AGENCY INTRODUCES A NEW BRAND FOCUSING ON THE AUTOMOTIVE AFTERMARKET

Tread Partners | April 29, 2021

news image

Having collaborated with more than 500 auto customers in the marketing space in the course of recent years, 3VE Marketing of Raleigh, NC, will authoritatively dispatch its subsequent image, Tread Partners, on April 28th, 2021. Zeroed in on the car reseller's exchange, the organization accomplices with multi-area tire vendors and auto fix shops to sell more tires and get more quality clients than any other time - with show or disappointment. Prime supporter David Christopher sa...

Read More

DECK 7 | March 23, 2020

news image

INTENT DATA IN THE AGE OF DATA REGULATION

Since the implementation of Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us. Tweet This! And it makes perfect sense in the present time and space. But as data is considered a key factor in positive customer experience, the U.S. brands and agencies have found it to be increasingly complicated to earn customer trust while rem...

Read More

MARKETING STRATEGY

InMobi | October 04, 2021

news image

INMOBI PARTNERS WITH TRUEDATA TO FURTHER SCALE IDENTITY RESOLUTION FOR ADVERTISERS

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a partnership with TrueData, a data platform specializing in cookieless identity resolution, first-party data onboarding and audience marketing to further scale its identity resolution solution based on known consumer behaviors to facilitate meaningful conversations for advertisers. The collaboration allows InMobi to help enhance its privacy-compliant id...

Read More

Instagram | January 20, 2020

news image

INSTAGRAM JUST REVEALED THE INSIGHT INTO THE HIDDEN LIKE COUNT

Instagram started experimenting with hidden like counts back in April of the last year and since then it is one of the most talked-about development. Most people are confused about the reason Instagram is thinking of making this change whereas others have their own assumptions. To address this whole issue, Instagram VP Vishal Shah had a very interesting conversation with the social media industry commentator Matt Navarra. They not only explored the actual thinking of Instagram, the current proje...

Read More

MARKETING STRATEGY

Tread Partners | April 29, 2021

news image

MARKETING AGENCY INTRODUCES A NEW BRAND FOCUSING ON THE AUTOMOTIVE AFTERMARKET

Having collaborated with more than 500 auto customers in the marketing space in the course of recent years, 3VE Marketing of Raleigh, NC, will authoritatively dispatch its subsequent image, Tread Partners, on April 28th, 2021. Zeroed in on the car reseller's exchange, the organization accomplices with multi-area tire vendors and auto fix shops to sell more tires and get more quality clients than any other time - with show or disappointment. Prime supporter David Christopher sa...

Read More