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EVENTS

Affiliate Summit
AFFILIATE SUMMIT
January 28-30, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Social Media Strategies Summit : SAN FRANCISCO
SOCIAL MEDIA STRATEGIES SUMMIT : SAN FRANCISCO
February 04-06, 2020
SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions all to equip you with the tools and strategies you need to create a strong-performing, engaging social med...

Brand It Advertising

SHARESHARESHARE
At Brand It, you'll find everything you’d expect from a full-service agency. But it’s the things you don’t expect that make us stand out. The work we do moves beyond effective design and good storytelling. More than simply defining your brand, we tell you what it means to your customers today – and what it could and should mean for them tomorrow. We help you start the conversation and engage your customers in a dialog that’s both logical and emotional.
SHARESHARESHARE

RELATED NEWS


I was having a conversation the other day with a mixed group of clients and agency folk and the topic of mass ideas came up and it suddenly felt like I was transported into the poem The blind men and the elephant. Besides the obvious definition of mass advertising as a means to communicate with a large number of your audience using mass media, I realized that there were subtle differences that each had in their own versions of what mass was. And it led me to think of the many times I got a brief...

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IBM and Adweek, LLC today announced the creation of the Institute for Brand Marketin,a program for marketers designed in partnership with IBM Watson Advertising and Adweek. Offering marketers the skills to help  advance in a disruptive marketplace, the initiative will provide complimentary, interactive courses, custom research, thought leadership and live educational experiences at industry events across the country.Innovation can be an important component to a brand's success. Accordin...

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Intending to make connections with other people over videos, social networking giant Facebook is testing new sections in its video-on-demand service Watch.The new decision comes after Facebook Watch gathered over 720 million monthly active users and 140 million daily users who spend at least one minute and 26 minutes on Watch every day respectively, within one year of its launch, the company wrote in a blog post on Wednesday....
BRAND EQUITY
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If I had to summarize the direct brand experience in a single sentence, I’d have to borrow AYR’s tagline: “Simplify everything.” Gone are the days of scheduling time between drop-offs, pick-ups and work to stop by the mall. Need to try on a few styles? Don’t worry about it: Warby Parker will send you a few sets of glasses to try on at home. Top-notch customer service and breezy return policies make buyer’s remorse a thing of the past, while boxed sets eliminat...

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Today, Siegel+Gale announced Joe Goldberg has joined the leadership team as head of strategy in the London office. Goldberg brings almost two decades of expertise in strategic leadership, business transformation and customer acquisition to the firm. “The world of branding has witnessed significant transformation over the past decade,” says Goldberg. “Our global footprint, our take on simplicity and our rich legacy mean Siegel+Gale is uniquely positioned to service the needs of ...
SIEGEL+GALE
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About an hour after downloading TikTok, the popular video-sharing app, I experienced a bizarre sensation, one I haven’t felt in a long time while on the internet. The knot in my chest loosened, my head felt injected with helium, and the corners of my mouth crept upward into a smile. There are no ads. There’s no news unless you count learning about viral dance crazes. There are few preening Instagram models hawking weight-loss tea, and a distinct lack of crazy uncles posting Infowars ...
BRAND EQUITY
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As consumers and regulators increase scrutiny around data, contributor Nina Caruso says there's an opportunity to adopt a customer-centric approach to privacy while providing personalized experiences. Seven in 10 consumers expect a personalized experience from the brands they encounter, according to a survey of 3,000 Americans and Britons that Conlumino conducted in 2014. While that’s not shocking, this need for personalization can impact a customer’s loyalty and is a challenge t...
MARTECHTODAY
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Apple and Google have have been named as the world’s two most valuable brands for the fifth consecutive year in the Interbrand 2017 Best Global Brands report. The report, now in its 18th year, based its ranking on a brand’s financial performance (in terms of products and services), the influence it has on consumer choice and the strength it has to command a premium price or secure earnings for the company....
MARKETING TECH NEWS
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In May, Google announced it was running a beta test with advertisers to test driving traffic from mobile search ads to AMP landing pages. On Thursday, the company said all advertisers will be able to point mobile search ads to AMP landing pages beginning in two weeks....
SEARCH ENGINE LAND
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Over a year after Facebook said it would extend its Canvas ad format to Instagram, the photo-and-video app has started testing Canvas ads within people’s Stories feeds, an Instagram spokesperson confirmed. “We are beginning to test an integration of Canvas with ads in Instagram Stories. Since the launch of ads in stories, we’ve been focused on delivering business value to advertisers and Canvas offers a seamless extension of the full screen immersive experience, helping markete...
MARKETING LAND
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EVENTS

Affiliate Summit
AFFILIATE SUMMIT
January 28-30, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Social Media Strategies Summit : SAN FRANCISCO
SOCIAL MEDIA STRATEGIES SUMMIT : SAN FRANCISCO
February 04-06, 2020
SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions all to equip you with the tools and strategies you need to create a strong-performing, engaging social med...