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MARKETING DATA

Blueshift | February 25, 2022

On February 24, Blueshift released its ‘Benchmark 2022: Cross-Channel Marketing’ report, which highlights the key elements of customer-centric marketing campaigns that drive engagement and growth. The study shows that using cross-channel, personalized, and real-time delivery the campaign efficacy can be increased. Customer experience is today's competitive advantage. Yet consumer expectations have evolved, and marketers need to keep up. They c...

Investis Digital | August 13, 2020

We are pleased to announce the appointment of Srikanth Swaminathan as the Managing Director of our Baroda, India office. Mr. Swaminathan’s brings over two decades of extensive experience in technology leadership, delivery and digital transformation, program management, business development, practice management, and customer relationship management. This strategic appointment reflects the company’s commitment to maximize value for clients at every stage in their d...

Demandbase | June 16, 2020

Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase’s revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio joining forces is a si...

Google | February 19, 2020

In the latest episode of the Ask Google Webmasters video series, Google’s John Mueller offers advice regarding manual actions and reconsideration requests. Google penalties are referred to as manual actions because they are issued after Google’s webspam team manually reviews a website. A manual action can be partial removal of website content from search results, or it could result in an entire website being deindexed. Spam is one of many reasons why a manual action may be issued. Fo...