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CHANNEL PARTNERSHIPS
GoTo | May 20, 2022
GoTo, the only flexible work company that makes it easy for small and midsized businesses to connect and support customers and employees with products such as GoTo Connect and GoTo Resolve, today announce that CRN, a brand of The Channel Company, has named three of GoTo’s partner leaders to its Women of the Channel list for 2022. Recognized leaders include Amanda Jardine, Vice President of Channel Marketing, Erin Skoch, Senior Director of Partner Management, and Melissa Van Dover, Director...
MARKETING DATA
GoodFirms | October 29, 2021
In the modern world, digital marketing is trending and helping various businesses to discover new strategies in the marketing world. Utilizing the multiple channels available in digital marketing, marketers can promote and engage with the target audience. Moreover, implementing digital marketing tactics builds brand awareness, collects valuable insights about their customers, increases the retention rate, and much more. Many organizations and businesses are currently taking the as...
SOCIAL MEDIA MARKETING
Rockerbox | September 02, 2021
Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, has released Rockerbox Experiments, a new solution that—when combined with the technology’s best-in-class attribution—provides additional measurement capabilities and expanded datasets to help enable a more data-driven marketing organization. With Rockerbox’s expansive partner ecosystem, marketers can now measure and compare experiments with their top platforms all within Rockerbox ...
CMO STRATEGY
Tiger Pistol | September 02, 2022
Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently named Sarah Cucchiara, VP, Partner Strategy; a new role in the organization designed to support Tiger Pistol's expansion efforts and implement growth strategies ensuring long-term client and partnership satisfaction. For more than two decades, Cucchiara has worked with large national companies and local small businesses to develop cross-channel marketing and advertisi...
MARKETING STRATEGY
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