Bitmama

The Marketing Advisory Network | May 13, 2020

The global pandemic has changed your buyer’s decision processes no matter what you sell. In some cases, your product has become more critical and sales have increased these past few weeks. In most cases, your sales processes have been disrupted and new prospect closes have slowed. It’s not enough to know there has been disruption. We need to understand how buying has changed for your product, in your target markets, around the personas who use, fund, and champion your solution. One a...

Avast | January 30, 2020

Jumpshot, a popular marketing analytics tool, will be shut down by parent company Avast following controversy over the unauthorized sale of user data. The decision to shut down Jumpshot comes after an investigation into its harvesting and selling of user data was published by Vice earlier this week. Vice reports that the data in question is highly sensitive and was supposed to remain confidential. Documents obtained by Vice reveal how the Avast antivirus program collects data from people who hav...

The Marketing Advisory Network | July 13, 2020

When it comes to deciding which vendor to partner with, the fastest and generally easiest final step of the purchase process is to see what others have to say about the product or service being considered. Reviews, both good and bad, help shape the opinion of a product with a special sense of trust that is hard to gather from an internal perspective alone. Buyers aren’t hiding the fact that they want reviewer input. In fact, a B2B Buyer’s Survey by Demand Gen Report states that 84% o...

Content Marketing

William Thomas Digital Inc. | October 11, 2021

Two weeks after being named one of Canada's Top Growing Companies by Report on Business magazine, William Thomas Digital is back in the news as the 46th fastest growing agency in the world. This recognition comes from leading industry publisher AdWeek, who yesterday released its annual Top 75: Fastest Growing Agencies, calculated across three years of revenue for submitting agencies across the globe. "We couldn't be more thrilled," exclaims Greg El...