BIScience

YouTube | January 22, 2020

Part of YouTube’s overall business plan since its very beginning has been encouraging and facilitating the various brands, influencers and creators that were using the platform because of the fact that the content that these people were making was a big part of the reason why users were starting to check YouTube out in the first place. Hence, YouTube has been adding a lot of features that are meant to make the work that creators do a lot easier than it might have been otherwise, and this i...

MARTECH

ActiveCampaign | June 10, 2022

ActiveCampaign, the leader in Customer Experience Automation (CXA), announced that customers will now be able to build their own custom objects directly within the app, no coding required. This new functionality lets users extend contacts, accounts and deals with their own data without needing to go through the API or pull in developer expertise. Custom objects help businesses build powerful workflows that create dynamic, automated experiences based on any set of the unique data they use to run ...

CHANNEL PARTNERSHIPS

GoTo | May 20, 2022

GoTo, the only flexible work company that makes it easy for small and midsized businesses to connect and support customers and employees with products such as GoTo Connect and GoTo Resolve, today announce that CRN, a brand of The Channel Company, has named three of GoTo’s partner leaders to its Women of the Channel list for 2022. Recognized leaders include Amanda Jardine, Vice President of Channel Marketing, Erin Skoch, Senior Director of Partner Management, and Melissa Van Dover, Director...

CHANNEL PARTNERSHIPS

BrandMuscle, Bobcat Company | April 06, 2022

BrandMuscle, the industry leader in integrated local and channel marketing, announced today that Bobcat Company, a worldwide leader in the manufacturing and distribution of compact equipment, will use Channel Partner Scorecard, a new solution within BrandMuscle’s Intelligent Local Marketing Platform, to evaluate Bobcat dealers’ local marketing performance and provide rules-based recommendations for optimizing their marketing execution in alignment with national strategy.
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