AUDIENCEX

CMO STRATEGY

CMO Council | February 02, 2022

Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council. Because of the extensive digital transformation across the meetings and events industry spurred by the pandemic, the NextGen events channel will span formats (e.g., virtual/webinar, in-person, hybrid) and types (e.g., conferences, trade shows, road shows, customer groups) and has the potential to driv...

Facebook | February 29, 2020

Facebook has published an updated set of best practices for business messaging that reflect upcoming changes to the Messenger platform. On March 4, new policies for Facebook Messenger will go into effect that are said to improve the messaging experience between customers and businesses. In an effort to help businesses adapt to these changes, Facebook has shared these five best practices to follow....

CONTENT MARKETING

IZEA Worldwide | July 22, 2021

IZEA Worldwide, the premier provider of influencer marketing technology, data, and services for the fastest growing brands, declared today that it has been awarded a new $1 million contract expansion to deliver influencer marketing services to a Fortune 500 customer electronics manufacturer. “Team IZEA is off to a sturdy beginning for Q3 2021, boosted by several evocative contract awards from repeat customers,” said Ted Murphy, Founder, Chairman and CEO of IZEA. &ldquo...

FacilityConneX | September 15, 2020

FacilityConneX, a leading real-time facility data monitoring solution and service provider for increased operational efficiency, equipment optimization and energy savings, today announced that it has entered into a strategic channel partnership with Edmonton-based, CB Process Instrumentation and Controls (“CB Process”). Joining the Company’s channel partner network, CB Process will incorporate the FacilityConneX monitoring based commissioning (MBCx) solution within its portfoli...