Atypic

MARKETING ANALYTICS

Adjust | February 03, 2022

Adjust, the mobile marketing analytics platform announced that it has appointed Simon (Bobby) Dussart as CEO, effective immediately. Co-founder and former CEO Paul H. Müller will continue with the company in an advisory capacity. Adjust is the leading global analytics platform it is today thanks to Paul's vision, tenacity and passion for the industry. Bobby started with Adjust very early and has been fiercely dedicated to the product and the innovati...

CHANNEL PARTNERSHIPS

CompTIA | August 18, 2022

Relationships between technology vendors and their channel partners are on solid footing even as they work through issues related to compensation, communication and technical support, according to new research from CompTIA, the nonprofit association for the information technology (IT) industry and workforce. Two-thirds of IT businesses surveyed for CompTIA's "Partner Experience Trends 2022" characterize their current vendor partnerships as "very strong, growing ...

CHANNEL PARTNERSHIPS

Zift Solutions | October 18, 2022

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, today announced ZiftONE for Ecosystems, a new package to power channel partner program ecosystems. ZiftONE for Ecosystems includes all of the existing features of ZiftONE, including its market-leading through-partner marketing automation suite. These, combined with a new set of features, are designed to work together to improve partner collaboration...

MARTECH

Tinuiti | August 25, 2022

Tinuiti, one of the largest independent performance marketing firms across Streaming TV and digital advertising, today announced it has achieved Amazon Ads advanced partner status— another hallmark of the longstanding and beneficial relationship between Tinuiti and Amazon Ads. The newly launched global recognition program recognizes partners based on the growth they deliver for their advertising clients and their level of engagement and expertise with Amazon Ads products lik...