ATechnos

MARKETING ANALYTICS

ZeroSum | May 28, 2021

ZeroSum, an industry-leading provider of software, data, and marketing automation services to the automotive industry, announced today's launch of its data-driven marketing platform, MARKETai. MARKETai is the industry's first AI-driven platform that brings together the following vast amount of data and technology to enhance marketing performance: • All available inventory in the US • Machine learning • Patent-pending predictive technology...

MARKETING STRATEGY

DeepTarget | March 17, 2022

DeepTarget Inc. announced its newest service offering DXP Managed Services for its clients. Through this solution, the clients can outsource end-to-end DXP operations to DeepTarget professionals to develop, implement, monitor, and optimize their multi-channel digital campaigns for the best outcomes. “We have been hearing from clients and the market about the intense focus on digital engagement strategies, but this is combined with the lack of adequate resources...

CONTENT MARKETING

KERV | August 11, 2021

KERV Interactive, a recognized machine learning and AI technology company specializing in helping agencies and marketers futureproof the bridging of content and commerce, is partnering with Darn Tough Vermont to drive deeper reach and engagement through a series of social video ads. By utilizing KERV Interactive's Social Embed product, Darn Tough was able to drive substantial lift to return on ad spend (ROAS), click-through rate (CTR), cost-per-click (CPC) and website purchases compared to n...

Likedin | March 31, 2020

In a newly published paper, LinkedIn describes the internal approach it’s taken to pairing product testing with economic metrics to lower users’ barriers to networking opportunities. The company claims that across thousands of A/B tests it analyzed, the approach reshaped research and design practices across teams, increasing understanding of the underlying causes of inequality. As the coauthors of the paper point out, even products that appear to have been designed in a &ldquo...