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EVENTS

CEPE Annual Conference + General Assembly 2019
CEPE ANNUAL CONFERENCE + GENERAL ASSEMBLY 2019
September 18-20, 2019
Industrial manufacturing is in turmoil due to business pressures, market trends, and new technologies. This development has also left its mark on our industry. This year's CEPE Conference will address a range of issues that will impact on our industry, with a particular focus on the trends and h...

Brand Storytelling & Content Marketing
BRAND STORYTELLING & CONTENT MARKETING
September 19-20, 2019
Content reigns supreme these days, which means you have to get to the heart of your story quickly to command your audiences attention. That’s why it’s crucial to know how to identify your organization’s stories and tailor that content to resonate with employees and customers. Atten...

Association of Canadian Advertisers

ACA is the go-to organization for Canadian client marketers, helping our members maximize their marcom and brand ROI. This is the ACA Edge: For Marketers Only: Unlike other associations, whose members can include agencies, media and other suppliers, membership in ACA is exclusive to marketers. This unique position enables us to act solely in your best interest.

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Quick: What skills do marketers need in 2017?  An easier question to ask might be what’s not needed. Whether it’s classical business acumen, communications expertise or tech and data proficiency, there’s seemingly no tool that’s too specialized to be considered outside the realm of marketing....
AMERICAN MARKETING ASSOCIATION
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Smart companies are finding uses for social media beyond advertising and consumer engagement. They’re using it to brand-build from the inside out Ever since marketers started putting up Facebook fan pages and creating Twitter accounts for their brands, they have recognized the benefits of social media. Here are channels that help them directly engage with customers, build brand affinity and share content such as articles, photos and videos at low cost. Marketers continue to make social a p...
AMERICAN MARKETING ASSOCIATION
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Have a great idea but can’t get it to market? Since 2008, the answer for many inventors has been to turn to crowdfunding sites such as Kickstarter, Indiegogo and GoFundMe. Let the marketplace evaluate the merits of your contraption. Seems nice. Yet not all crowdfunding campaigns are created equal. While some entrepreneurs may turn to crowdfunding as a way to avoid the trappings of marketing, it’s clear crowdfunding platforms can be a potent tool in the hands of a skilled marketer....
AMERICAN MARKETING ASSOCIATION
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Chinese marketing once imitated Western practice. Now it’s trailblazing with ideas and methodologies, and Western marketers should take note. I’ve spent considerable time speaking at conferences, conducting seminars, working with agencies and clients and teaching at various schools, colleges and universities in China. In almost every case, the assignment was to help Chinese marketers and advertisers get up to speed on what was being done in the West—how we planned, developed an...
AMERICAN MARKETING ASSOCIATION
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The author of Moneyball presents marketers with a challenge to check their bias in decision-making What makes a great data-driven marketing leader? Some say you need knowledge and expertise of cutting-edge computer hardware, state-of-the-art software and facility with the most advanced statistical techniques....
AMERICAN MARKETING ASSOCIATION
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A quote from Kurt Lewin, the father of modern social psychology, is indelibly written into my brain: “There is nothing more practical than a good theory.” Lewin saw theories as immensely helpful not just in understanding behavior but in generating new ideas to solve problems. I fear, however, that Lewin’s message is often lost in this age of Big Data and analytics....
AMERICAN MARKETING ASSOCIATION
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Libraries may still be analog institutions, but their creative staffs are finding ways to leverage both data and their traditional expertise—information sharing—to adapt their marketing for
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AMERICAN MARKETING ASSOCIATION
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Having a strategy for finding, applying to and landing the job you want is critical in an ever-crowding applicant pool for sought-after marketing jobs.The marketing and ad tech industry is valued at more than $110 billion according to U.S. aggregate revenue data. Revenue has increased every year since 2010. The Bureau of Labor Statistics projects a 9% increase in employment for marketers through 2024, 2% above the average growth rate of other industries....
AMERICAN MARKETING ASSOCIATION
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Content and coding are the keys to hacking SEO in 2017 with a combination of high-quality content up front and next practices on the backend.There are two routes marketers can take to optimize their websites for search: create the very best content or update the backend of the site so it checks all the right boxes for a query....
AMERICAN MARKETING ASSOCIATION
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Marketing and technology executives have been focused on different goals, according to Leapfrog Marketing Institute’s 2016 CMO Digital Benchmark Study. This can and should change, the company’s executive vice president says.  Marketing and technology executives suffer from a disconnect in goals, mapping and beliefs when it comes to customer service outcomes, the study found. The biggest gap between executives is where goals are aligned. While 56% of technology executives have go...
AMERICAN MARKETING ASSOCIATION
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EVENTS

Brand Storytelling & Content Marketing
BRAND STORYTELLING & CONTENT MARKETING
September 19-20, 2019
Content reigns supreme these days, which means you have to get to the heart of your story quickly to command your audiences attention. That’s why it’s crucial to know how to identify your organization’s stories and tailor that content to resonate with employees and customers. Atten...

CEPE Annual Conference + General Assembly 2019
CEPE ANNUAL CONFERENCE + GENERAL ASSEMBLY 2019
September 18-20, 2019
Industrial manufacturing is in turmoil due to business pressures, market trends, and new technologies. This development has also left its mark on our industry. This year's CEPE Conference will address a range of issues that will impact on our industry, with a particular focus on the trends and h...