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EVENTS

Inbound Marketing France
INBOUND MARKETING FRANCE
January 28-28, 2020
Inbound Marketing France is a day of exchanges, inspiring conferences and practical workshops dedicated to Inbound Marketing, customer experience, digital transformation, data, social media, commercial prospecting and which aims to promote these new approaches to help you modernize your acquisition ...

AFFILIATE SUMMIT WEST 2020
AFFILIATE SUMMIT WEST 2020
January 27-29, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Association of Canadian Advertisers

SHARESHARESHARE
ACA is the go-to organization for Canadian client marketers, helping our members maximize their marcom and brand ROI. This is the ACA Edge: For Marketers Only: Unlike other associations, whose members can include agencies, media and other suppliers, membership in ACA is exclusive to marketers. This unique position enables us to act solely in your best interest.
SHARESHARESHARE

RELATED NEWS


Quick: What skills do marketers need in 2017?  An easier question to ask might be what’s not needed. Whether it’s classical business acumen, communications expertise or tech and data proficiency, there’s seemingly no tool that’s too specialized to be considered outside the realm of marketing....
AMERICAN MARKETING ASSOCIATION
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Smart companies are finding uses for social media beyond advertising and consumer engagement. They’re using it to brand-build from the inside out Ever since marketers started putting up Facebook fan pages and creating Twitter accounts for their brands, they have recognized the benefits of social media. Here are channels that help them directly engage with customers, build brand affinity and share content such as articles, photos and videos at low cost. Marketers continue to make social a p...
AMERICAN MARKETING ASSOCIATION
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Have a great idea but can’t get it to market? Since 2008, the answer for many inventors has been to turn to crowdfunding sites such as Kickstarter, Indiegogo and GoFundMe. Let the marketplace evaluate the merits of your contraption. Seems nice. Yet not all crowdfunding campaigns are created equal. While some entrepreneurs may turn to crowdfunding as a way to avoid the trappings of marketing, it’s clear crowdfunding platforms can be a potent tool in the hands of a skilled marketer....
AMERICAN MARKETING ASSOCIATION
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Chinese marketing once imitated Western practice. Now it’s trailblazing with ideas and methodologies, and Western marketers should take note. I’ve spent considerable time speaking at conferences, conducting seminars, working with agencies and clients and teaching at various schools, colleges and universities in China. In almost every case, the assignment was to help Chinese marketers and advertisers get up to speed on what was being done in the West—how we planned, developed an...
AMERICAN MARKETING ASSOCIATION
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The author of Moneyball presents marketers with a challenge to check their bias in decision-making What makes a great data-driven marketing leader? Some say you need knowledge and expertise of cutting-edge computer hardware, state-of-the-art software and facility with the most advanced statistical techniques....
AMERICAN MARKETING ASSOCIATION
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A quote from Kurt Lewin, the father of modern social psychology, is indelibly written into my brain: “There is nothing more practical than a good theory.” Lewin saw theories as immensely helpful not just in understanding behavior but in generating new ideas to solve problems. I fear, however, that Lewin’s message is often lost in this age of Big Data and analytics....
AMERICAN MARKETING ASSOCIATION
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Libraries may still be analog institutions, but their creative staffs are finding ways to leverage both data and their traditional expertise—information sharing—to adapt their marketing for
modern communities "Spoiler Alert! Dumbledore dies on page 596.” This message, which appeared on a billboard in Arkansas, wasn’t really a surprise (the Harry Potter books and movies had been out for years), but the messenger provided the shock value: It was an advertisement...

AMERICAN MARKETING ASSOCIATION
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Having a strategy for finding, applying to and landing the job you want is critical in an ever-crowding applicant pool for sought-after marketing jobs.The marketing and ad tech industry is valued at more than $110 billion according to U.S. aggregate revenue data. Revenue has increased every year since 2010. The Bureau of Labor Statistics projects a 9% increase in employment for marketers through 2024, 2% above the average growth rate of other industries....
AMERICAN MARKETING ASSOCIATION
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Content and coding are the keys to hacking SEO in 2017 with a combination of high-quality content up front and next practices on the backend.There are two routes marketers can take to optimize their websites for search: create the very best content or update the backend of the site so it checks all the right boxes for a query....
AMERICAN MARKETING ASSOCIATION
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Marketing and technology executives have been focused on different goals, according to Leapfrog Marketing Institute’s 2016 CMO Digital Benchmark Study. This can and should change, the company’s executive vice president says.  Marketing and technology executives suffer from a disconnect in goals, mapping and beliefs when it comes to customer service outcomes, the study found. The biggest gap between executives is where goals are aligned. While 56% of technology executives have go...
AMERICAN MARKETING ASSOCIATION
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EVENTS

Inbound Marketing France
INBOUND MARKETING FRANCE
January 28-28, 2020
Inbound Marketing France is a day of exchanges, inspiring conferences and practical workshops dedicated to Inbound Marketing, customer experience, digital transformation, data, social media, commercial prospecting and which aims to promote these new approaches to help you modernize your acquisition ...

AFFILIATE SUMMIT WEST 2020
AFFILIATE SUMMIT WEST 2020
January 27-29, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...