Association of Canadian Advertisers

SOCIAL MEDIA MARKETING

Reuters | November 11, 2020

Reuters today launched one of the biggest and most ambitious leadership summits in the world, bringing together 25,000 executives over four days to hear from leading names in business, finance, politics, tech and media on the most pressing issues of our age. Over four days in January, Reuters Next will deliver agenda...

MARKETING ANALYTICS, SOCIAL MEDIA MARKETING, EVENT MARKETING

OMNICOMMANDER | December 14, 2022

OMNICOMMANDER INC. and the Defense Credit Union Council (DCUC) have teamed up to provide best-in-class web design, marketing, and cybersecurity offerings for credit unions embarking on their journeys to digital transformation. This partnership will focus on helping credit unions meet the needs of all generations by providing beautifully branded marketing content and accessible websites that promote the acquisition, retention, and engagement of credit union members. As an industry ...

CHANNEL PARTNERSHIPS

OpenText | February 04, 2022

OpenText announced that it is deepening its strategic partnership with Google Cloud by launching its OpenText Core Content as a service on Google Cloud, enabling customers to deploy OpenText's enterprise productivity suite on a global, trusted infrastructure. OpenText and Google Cloud will partner to deliver new capabilities to users, utilizing Google Cloud capabilities in secure software supply chains, SRE toolsets, and DevOps best practices for delivering a next-generation, cloud-native pr...

MARKETING DATA

RedTrack | December 03, 2021

RedTrack.io, the analytics & attribution tool that helps marketers to analyze acquisition channels and find which campaigns turn visitors into purchases, announced the release of their Private Shopify app. Now, as soon as RedTrack is connected to a Shopify store, it tracks your website's traffic and attributes the purchases to the channels and campaigns they came from. This integration helps fight the biggest problem of all eCom store owners: matching the data between Face...