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EVENTS

Affiliate Summit
AFFILIATE SUMMIT
January 28-30, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Social Media Strategies Summit : SAN FRANCISCO
SOCIAL MEDIA STRATEGIES SUMMIT : SAN FRANCISCO
February 04-06, 2020
SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions all to equip you with the tools and strategies you need to create a strong-performing, engaging social med...

Aspen Marketing

SHARESHARESHARE
Aspen Marketing Services is a leading global marketing services agency with offices and resources throughout the world. A division of Epsilon, Aspen builds long-term relationships with clients, many of which are in the Fortune 100. Clients benefit from Aspen’s comprehensive portfolio of in-house marketing capabilities, including direct marketing, digital marketing, experiential and event marketing, online and offline word of mouth, Hispanic marketing and advanced analytics.
SHARESHARESHARE

RELATED NEWS


With influencer marketing fraud in the spotlight, influencer marketing software companies are increasingly emphasizing their abilities to detect fraudulent behavior, with some vendors redesigning their systems to that end. Mavrck, a Boston-based influencer marketing company, released a new system this month that defines an influencer as having a high, medium or low risk of fraud based on purchasing followers or engagements. It uses an algorithm to assess a statistically significant sample of fol...

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GSW, an industry leader in healthcare advertising and an inVentiv Health company, has been awarded a 2016 Top Workplaces honor by Columbus CEO magazine....
PRNEWSWIRE
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Digital marketing startup Mobikon Asia Pte Ltd has acquired MassBlurb, an automated online marketing platform for restaurants, for an undisclosed amount. The acquisition will enable Mobikon to acquire market leadership position in India with 500 restaurant brands and 1,000 outlets under its portfolio, the company said in a statement......
VCCIRCLE
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Many managers believe that the only way to get customers to pay more is to load their products and services with more and more features.  This is the classic value trap—provide more benefits to extract higher prices. Another approach—cost-plus pricing—relies on providing customers with justifications for price increases; justifications such as increased labor costs, inflation and higher raw-material costs. Price increases, done incorrectly, often result in customer dissati...
AMERICAN MARKETING ASSOCIATION
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Millions of people in Uganda have abandoned the internet after punishing taxes were imposed on social media use and money transactions using mobile phones. A daily levy, introduced in July to tame “idle talk” online and raise revenue, affects more than 60 online platforms including Facebook, WhatsApp and Twitter. To use such sites, Ugandans are expected to pay a tax of 200 Ugandan shillings (4p) a day.In the three months following the introduction of the levy, the number of internet ...
THE GUARDIAN
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Salesforce announced Tuesday it has signed an agreement to buy data integration vendor MuleSoft for $6.5 billion as the backbone for a new Integration Cloud. With more than 1,200 client companies in 60 countries, San Francisco-based MuleSoft offers a platform for building application networks that connect apps, data and devices. In a statement, the CRM-centered giant said the acquisition will allow it to “unlock data across legacy systems, cloud apps and devices to make smarter, faster dec...
MARTECHTODAY
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EVENTS

Affiliate Summit
AFFILIATE SUMMIT
January 28-30, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Social Media Strategies Summit : SAN FRANCISCO
SOCIAL MEDIA STRATEGIES SUMMIT : SAN FRANCISCO
February 04-06, 2020
SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions all to equip you with the tools and strategies you need to create a strong-performing, engaging social med...