Area 23

MARKETING STRATEGY

Selligent Marketing Cloud | December 10, 2021

Selligent Marketing Cloud, the intelligent omnichannel marketing cloud platform and CM Group brand, announced a new global product and marketing strategy to meet the needs of its growing enterprise and agency client base across countries and languages in Europe, North America and beyond. Since joining the portfolio, CM Group has been investing in Selligent across its customer experience and roadmap, including the recently released Selligent Data Studio PRO that brings advanced data visualization...

Visibility Public Relations | July 13, 2020

Consumer expectations are up again. A lot. Why should that matter to marketers? Because “expectations” are a key determinant of customer loyalty, marketing success, and brand profitability. According to the most recent Brand Keys Consumer Expectations Survey, expectations for virtually every category have increased an average of 42% in the first six months of 2020. That’s on top of 2019’s average increase of 250%! The brand bottom line is expectations continue to grow. Co...

Balbix, Virsec Systems | June 14, 2022

Balbix, a security automation provider, has appointed Saurabh Sharma as vice president of strategic alliances and channels. Sharma plans to deliver more than 50% of the company’s revenue through its partners. He’ll do so by expanding its network with GSIs, MSSPs and VARs. He’ll help Balbix partners add security posture automation to their portfolios to reduce their customers’ cyber risk. By investing in new routes to market, Balbix aims to ac...

CHANNEL PARTNERSHIPS

Emfluence LLC | May 02, 2022

emfluence, llc, a leading digital marketing automation platform announced its integration with RapidStart CRM which has over 70,000 global users. The integration will enable the users of the free and easy-to-use CRM system, built on the Microsoft Power Apps platform, to expand on its scope with the power of the emfluence Marketing Platform. "The integration with RapidStart CRM means that the users of the CRM system will now have access to emfluence's marketing technology ...