Analytic Partners

YouTube | March 12, 2020

YouTube is rolling out an update to its mobile app on iOS and Android which replaces one of its most frequently visited sections. As of today, the ‘Trending’ tab is being replaced with a more robust ‘Explore’ tab. ‘On the Rise’ aims to highlight new creators and emerging artists, whereas the Trending section primarily highlights established brands and YouTubers with large followings. This change presents an opportunity for smaller creators to get discovered....

Google | February 19, 2020

In the latest episode of the Ask Google Webmasters video series, Google’s John Mueller offers advice regarding manual actions and reconsideration requests. Google penalties are referred to as manual actions because they are issued after Google’s webspam team manually reviews a website. A manual action can be partial removal of website content from search results, or it could result in an entire website being deindexed. Spam is one of many reasons why a manual action may be issued. Fo...

Google | February 26, 2020

Google is updating its image search results pages with icons indicating what type of content the images lead to. If an image surfaced in search results comes from a product page, a recipe, or a video, Google will highlight it with a special icon. The new icons for product, recipes, and videos in image search will be shown where the image’s dimensions have traditionally been displayed. Rather than figuring out a different way to display an image’s dimensions on mouse-over, Google is s...

DECK 7 | March 23, 2020

Since the implementation of Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us. Tweet This! And it makes perfect sense in the present time and space. But as data is considered a key factor in positive customer experience, the U.S. brands and agencies have found it to be increasingly complicated to earn customer trust while rem...