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EVENTS

Affiliate Summit
AFFILIATE SUMMIT
January 28-30, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Social Media Strategies Summit : SAN FRANCISCO
SOCIAL MEDIA STRATEGIES SUMMIT : SAN FRANCISCO
February 04-06, 2020
SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions all to equip you with the tools and strategies you need to create a strong-performing, engaging social med...

Amazon Advertising

SHARESHARESHARE
We believe in truth, love and advertising, all mixed up together. We find authentic connections between people, companies, brands and aim to raise the general quality of life for all. We create arresting, insightful, energetic communications that people welcome to their lives. From the Fortune 100 to local start-ups, we find the soul of a brand. And it all rolls out from there.
SHARESHARESHARE

RELATED NEWS


A new study shows paid search is still the top digital ad channel as far as advertisers  budgets are concerned. Paid search accounted for 39% of advertisers’ total budgets, according to Marin Software’s State of Digital Advertising 2019 report, Data in the report was collected from over 450 B2B and B2C digital marketing professionals in the US and the UK. While paid search is by far the dominant ad channel, advertisers are spending more on other channels than they were last year...
SEARCHENGINEJOURNAL
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During this year’s Re:MARS conference in Las Vegas, Amazon said it will deliver packages to customers using drones within months.The world’s largest retailer has been experimenting with drones for several years.In December 2016, Amazon ran a successful trial in Cambridge using a drone to deliver a package within 13 minutes. In 2017, IoT News reportedAmazon was adding 400 staff to its R&D centre in Cambridge, UK to focus on areas such as drones and AI....
IOTTECHNEWS
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Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8 percent. Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of that share will come from Google and Facebook, with Amazon gaining speed from behind. The report predicts that digital will make up more than two-thirds of total U.S. media spending by 2023. The numbers. Digital ad spending is forecasted to grow 19 perce...
MARKETING LAND
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The first is the approach of using software as a service to brands or advertisers, said Schulte at the Digiday Brand Summit held in Monaco in November 2018. There is an advantage for DSPs. There’s a fixed monthly or yearly fee and fix revenue. The income of the DSP is not linked to the investment they take. The advertisers generate economies of scale. It gets cheaper to use the tech as you spend more. With the commission approach, you don’t. The second approach is a fee that remunera...
DIGIDAY
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Amazon shareholders are demanding the company stop selling Recognition, the company’s facial recognition software, to law enforcement. Unless the board of directors determines the technology “does not cause or contribute to actual or potential violations of civil and human rights,” shareholders want Amazon to stop selling the software to government agencies. Recognition, which is part of Amazon Web Services, has the ability to conduct image and video analyses of faces. The tech...
TECHCRUNCH
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Amazon recently sent me two free offers for various products, and after reading a recent report from a media outlet it got me thinking about this new way to use search and location data. It's not really new for companies to use their own email and search history to attract new business from consumers by giving them free stuff, but I've received two of these offers in the past 30 days. For the music service, it is 90 days of a free music trial, which they hope will turn into a subscriptio...
MEDIAPOST
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Amazon wants to build an army of small influencers to help sell products, particularly like its own fashion line and Amazon Echos. Over the past few few months, a growing number of social stars have been accepted to Amazon’s influencer program.Influencers say that revenue from the program can vary drastically — from a few dollars to $1,500 a month.Amazon is also hands-off with how it handles helping influencers grow a presence on the platform.Amazon is making an aggressive push to re...
ONLINE NEWS
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Amazon has been running a new free-sample program since at least August 2018, as Axios noted today. And it may be a very smart move--or an incredibly dumb one that could surpass the now infamous intrusiveness of Facebook. The company has run hot and cold, as any might. But Amazon's highs and lows are extreme. For example, Prime Day has been maybe the single most clever retail move since Macy's launched its Thanksgiving Day Parade. Yet recruiting an in-house Twitter armyto combat negative...
INC
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Amazon is sending shoppers free samples of products curated to their tastes as part of the company's push into advertising. The program seems like a sweet deal: Products you'll like, free of charge, waiting on your doorstep. But below the surface, it raises some privacy concerns in the age of data mining and detailed digital user profiles. Amazon surprises select customers with samples that we think will be delightful and helpful," the company says on its website. "It's lik...
CNBC
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Amazon has reportedly acquired Israeli disaster recovery startup CloudEndure. Neither company has responded to our request for confirmation, but we have heard from multiple sources that the deal has happened. While some outlets have been reporting the deal was worth $250 million, we are hearing it’s closer to $200 million. The company provides disaster recovery for cloud customers. You may be thinking that disaster recovery is precisely why we put our trust in cloud vendors. If something g...
TECHCRUNCH
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EVENTS

Affiliate Summit
AFFILIATE SUMMIT
January 28-30, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Social Media Strategies Summit : SAN FRANCISCO
SOCIAL MEDIA STRATEGIES SUMMIT : SAN FRANCISCO
February 04-06, 2020
SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions all to equip you with the tools and strategies you need to create a strong-performing, engaging social med...