AKvertise, Inc.

CONTENT MARKETING

ICW Group | June 10, 2021

A lead-generating direct marketing system has been conceived by ICW Group to assist its personnel to grow their business. LeadGen OnDemand gives agents a marketing campaign system, complete with emails, printed postcards and brochures that can be effectively co-branded and custom-made to fulfil an agent’s prospecting needs. Making it a stride further, ICW Group is engrossing the expense and paying for printing, postage, mailing, and campaign tracking expenses for its appoint...

CONTENT MARKETING

Mojo Marketing | June 17, 2021

Mojo Marketing, a long-standing channel marketing agency, has changed its name to Mojenta to represent its “maturity.” Along with the new name comes a new logo, brand image, and website. According to the firm, the rebranding represents the evolution of the channel marketing firm, a desire to separate itself from other marketing firms, and alignment with future development goals. The channel marketing firm’s employees and ownership remain unchanged....

SOCIAL MEDIA MARKETING

TransPerfect | August 25, 2021

TransPerfect, the world's largest provider of language and technology solutions for global business, today announced that it has acquired Webcertain Group Ltd., a specialized international digital marketing agency. Financial terms of the transaction were not disclosed. Founded in 2003 by Andy Atkins-Krüger in York, England, Webcertain has grown to over 100 employees in its York and Barcelona offices. The agency provides international digital marketing services, covering S...

Google | February 05, 2020

Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos. Google blocks ads in Chrome according to what the Coalition for Better Ads considers to be particularly disruptive. Today, the Coalition’s Better Ads Standards have been updated to include a new set of standards for ads shown within videos. Based on research from 45,000 consumers worldwide, the following three ad experiences were determined to b...